6 Social Media Marketing ICT trends in 2017

[Dimaeiya333]

We are currently in a generation dominated by social media. Of the seven and a half billion people in the world, 46% are Internet users, and 33% have a profile on a social network. In this article we will talk about Social Media Marketing trends especially focused on companies in the ICT sector for 2017.

This means that social media is here to stay, and companies need to know what to do to take advantage of it and use it to their advantage.

However, this also means that trends and the way brands should best communicate with their customers are constantly changing. Brands need to make sure they stay up to date with the latest social media trends to ensure they can achieve their goals, whether that be increasing conversions or improving ROI .

6 Social Media Marketing trends for 2017 in ICT companies
There was no shortage of changes in the social media industry in 2016, which included several new features, consumer preferences, and branding opportunities. Looking ahead to 2017, social media trends will continue to evolve and surprise us.

While it's impossible to be certain how the social media marketing landscape will change over the course of a year, here's our prediction for six social media trends marketers should keep an eye on in 2017, taking into account both the best tactics and content that will resonate, as well as the most effective channels.

Live Video : While live video was certainly one of the trends that took off in 2016, it hasn’t quite reached its full potential yet. Livestreaming has been used by big names in social media to great effect, but it hasn’t really taken off in businesses yet. Nowadays, there are platforms like Meerkat, Snapchat, Facebook Live, Youtube Live and Periscope that allow video streaming (with Instagram Live coming internationally soon), and it’s a great feature for businesses as it’s now possible to stream four hours of live video, and you can even stream it to groups and event lists. If you’re running a team building exercise, consider streaming it to your audience and board members email database getting them involved, as this is definitely a great way to increase brand awareness and build a community.
Blog consolidation : Blogging is a technique that allows you to publish quality content related to the company's activity and that is of interest to your potential customers . There are users who are looking for more reasoned, elaborate and in-depth information than the 140 characters allowed by Twitter posts, and the blog is the ideal tool to satisfy this demand, as it brings together organic content on different topics that leads to its consolidation in Social Media .
Online marketing automation : 92% of small and medium-sized businesses lose money because they ignore marketing automation. But this year could be a make-or-break year for automation tools like HubSpot as brands become more aware of using intuitive, comprehensive platforms that save time and improve productivity.
Social messaging and selling : It is becoming more common to see customers and users writing tweets mentioning the brand to express their questions and problems about a product or service, so companies have to be prepared to use social media as a customer service channel. In addition, there are platforms such as Facebook that allow a click on an ad to be redirected to a brand chat window. This fact will promote the importance of social channels as a method for marketing, due to which B2B will no longer be just a transaction between corporations, as it will also join the social sphere.
Artificial Intelligence and Bots : The need for people to speak directly to Chatbots (robots for automatic responses) is set to redefine business social media strategies and the method of communicating with customers. There are a number of platforms that are introducing integrated bots to help with shopping, bookings, and customer service. As consumers get used to talking to bots, the use of AI will increase, allowing brands to optimize their customer service experience. AI can help brands not only communicate with their customers but also nurture business with potential customers and increase sales and conversions .
The rise of interactive content : Companies will push interactive content with the goal of empowering customers to make decisions about the outcome of the content. The idea of ​​giving the user the opportunity to intervene and interact with a brand’s content makes their decisions critical to selling, so when readers have a direct impact on the content, they are more engaged, thus increasing brand awareness .