act and it will be more likely to happen.
Posted: Sun Jan 19, 2025 9:41 am
Result? Words learned underwater were remembered better underwater, and vice versa. That's why, when you forget where you left your car keys, they tell you: "Retrace your steps." . ” It works, the environment awakens the memory , things already seen awaken thoughts and sensations had at that moment. What does this have to do with us marketers? Well, this effect can also be applied to our online campaigns: If you use different channels, make sure to create a consistent brand experience everywhere . Even in your funnel, each step must remind the user that they are dealing with you.
Example: if people consume 80% of your syria business email list content on YouTube, try to recreate a similar experience to the Tube in your Sales Pages. Amazon also uses the principle: every time you return to its site, it shows you the latest products you have visited. This makes it easier for potential customers to remember your brand personality and your value proposition in the key moments. Connect to the context you want to be remembered for . Maybe you sell soft drinks that taste just like beer. It might be a good idea for people to remember you when they are in a bar.
Well, you can try to convince some bars to let you advertise inside. Or you can play the game online, adding clues related to the context of a bar in all your content, organic or adv. You can be sure that then, once they set foot in a bar, people will remember your brand. First contact and last contact must be on the same emotional level . Try to identify the dominant emotions of your customers when they consume your content or buy from you. Then try to awaken those same feelings when you want them to
Example: if people consume 80% of your syria business email list content on YouTube, try to recreate a similar experience to the Tube in your Sales Pages. Amazon also uses the principle: every time you return to its site, it shows you the latest products you have visited. This makes it easier for potential customers to remember your brand personality and your value proposition in the key moments. Connect to the context you want to be remembered for . Maybe you sell soft drinks that taste just like beer. It might be a good idea for people to remember you when they are in a bar.
Well, you can try to convince some bars to let you advertise inside. Or you can play the game online, adding clues related to the context of a bar in all your content, organic or adv. You can be sure that then, once they set foot in a bar, people will remember your brand. First contact and last contact must be on the same emotional level . Try to identify the dominant emotions of your customers when they consume your content or buy from you. Then try to awaken those same feelings when you want them to