3 books to understand the digital transformation of the company
Posted: Sun Jan 19, 2025 8:45 am
Companies, as we have known them until now, are going to disappear. Or at least the traditional structure to which we have become accustomed, inherited from an industrial tradition that is gradually disappearing, will disappear. Or, better said, it is evolving towards a new, more efficient model that is much more aware of the possibilities that technology provides us to continuously improve in achieving results.
In this post we explain what digital transformation is and how it is changing society and business. It is a process that cannot happen overnight but at this point it is already unstoppable. This digital transformation is going to affect all areas of companies . From management or marketing and sales to, of course, production systems. In fact, all the initiatives related to the concept of Industry 4.0 , which are appearing more and more frequently, have to do precisely with this.
For this reason, in order to be able to face this necessary evolution in your respective denmark email list organizations, we have compiled some books that have helped us understand what it consists of and how to undertake the process of digital transformation of the company .
The essential books to understand digital transformation
1. The Second Machine Age : Welcome to the machine age
2. The fourth industrial revolution : a new page in human history
3. The Digital Transformation Playbook : digital transformation of the company, step by step
companies-inbound-marketing-blog
1. The Second Machine Age: Welcome to the age of machines
Things have to start at the beginning. And for many of us, the first book that caught our attention about how things were changing (or had already changed) was The Second Machine Age . Published three years ago by MIT professors Erik Brynjolfsson and Andew McAfee, it has become the cornerstone of almost all subsequent works on the concept of digital transformation and the fourth industrial revolution. Why? Because Brynjolfsson and McAfee began to do what Steve Jobs advocated in his famous Stanford speech: connect all the dots.
The Second Machine Age is a fascinating journey through the technological innovations that have occurred in the first decade of the 21st century. But it is not a mere enumeration of new inventions, but rather an accelerated journey through the ten thousand years of human culture that have made it possible for the technological capacity to exceed, for the first time, the operations per minute capacity of all humans on the planet combined by 2045. The second machine age
Brynjolfsson and McAffe explain in a contextualized way how some of these advances have been possible and relate them to the current moment of transition in which we live. They do not act as futurologists or venture to make predictions about what awaits us - in fact, no one in their right mind would do so because, in fact, who would have thought thirty years ago that the Internet was possible? - but they do strive to make us understand that the criteria that had served us to order and categorize industrial society no longer serve : from the concept of the employment contract and the labor relationship to the macroeconomic figures used by the media, such as the Gross Domestic Product, are beginning to cease to serve in this second Machine Age.
New Call-to-action
2. The fourth industrial revolution: a new page in human history
If The Second Machine Age can be considered the starting point to understand how the evolution we are experiencing is global and much deeper than we can imagine, the following book is something like the official manual on which many try to organize the digital transformation of business and society around quantifiable magnitudes and trends.
The fourth industrial revolution
The Fourth Industrial Revolution is a book written by thedirector and founder of the World Forum, Klaus Schwab. It identifies some of the trends of change detected by this institution through the frequent analyses and studies it carries out. This information helps Schwab to systematize which are the factors of change and how they will affect - or are already affecting - certain layers of society, such as, for example, the structure of the labor market.
You may be interested in: How to sell more in industrial and B2B companies?
Perhaps The Fourth Industrial Revolution is a bit cold, since, far from the meticulous personal involvement shown by the authors of The Second Machine Age , Schwab keeps his distance behind the aseptic barrier of numbers. Although the conclusion remains just as clear. Because numbers don't lie: the world we wake up in tomorrow will be very different from the one that existed just a week ago . And we better start preparing our minds and our immediate surroundings to navigate this new ecosystem. Because the skills and resources we will have available may be very different from those we are used to handling until now.
3. The Digital Transformation Playbook: digital transformation of the company, step by step
After the essay and quantitative analysis, it's time for the manual. Because The Digital Transformation Playbook , by Columbia University professor David L. Rogers, is a practical guide to get started on the complex task of changing our organizations.
In this post we explain what digital transformation is and how it is changing society and business. It is a process that cannot happen overnight but at this point it is already unstoppable. This digital transformation is going to affect all areas of companies . From management or marketing and sales to, of course, production systems. In fact, all the initiatives related to the concept of Industry 4.0 , which are appearing more and more frequently, have to do precisely with this.
For this reason, in order to be able to face this necessary evolution in your respective denmark email list organizations, we have compiled some books that have helped us understand what it consists of and how to undertake the process of digital transformation of the company .
The essential books to understand digital transformation
1. The Second Machine Age : Welcome to the machine age
2. The fourth industrial revolution : a new page in human history
3. The Digital Transformation Playbook : digital transformation of the company, step by step
companies-inbound-marketing-blog
1. The Second Machine Age: Welcome to the age of machines
Things have to start at the beginning. And for many of us, the first book that caught our attention about how things were changing (or had already changed) was The Second Machine Age . Published three years ago by MIT professors Erik Brynjolfsson and Andew McAfee, it has become the cornerstone of almost all subsequent works on the concept of digital transformation and the fourth industrial revolution. Why? Because Brynjolfsson and McAfee began to do what Steve Jobs advocated in his famous Stanford speech: connect all the dots.
The Second Machine Age is a fascinating journey through the technological innovations that have occurred in the first decade of the 21st century. But it is not a mere enumeration of new inventions, but rather an accelerated journey through the ten thousand years of human culture that have made it possible for the technological capacity to exceed, for the first time, the operations per minute capacity of all humans on the planet combined by 2045. The second machine age
Brynjolfsson and McAffe explain in a contextualized way how some of these advances have been possible and relate them to the current moment of transition in which we live. They do not act as futurologists or venture to make predictions about what awaits us - in fact, no one in their right mind would do so because, in fact, who would have thought thirty years ago that the Internet was possible? - but they do strive to make us understand that the criteria that had served us to order and categorize industrial society no longer serve : from the concept of the employment contract and the labor relationship to the macroeconomic figures used by the media, such as the Gross Domestic Product, are beginning to cease to serve in this second Machine Age.
New Call-to-action
2. The fourth industrial revolution: a new page in human history
If The Second Machine Age can be considered the starting point to understand how the evolution we are experiencing is global and much deeper than we can imagine, the following book is something like the official manual on which many try to organize the digital transformation of business and society around quantifiable magnitudes and trends.
The fourth industrial revolution
The Fourth Industrial Revolution is a book written by thedirector and founder of the World Forum, Klaus Schwab. It identifies some of the trends of change detected by this institution through the frequent analyses and studies it carries out. This information helps Schwab to systematize which are the factors of change and how they will affect - or are already affecting - certain layers of society, such as, for example, the structure of the labor market.
You may be interested in: How to sell more in industrial and B2B companies?
Perhaps The Fourth Industrial Revolution is a bit cold, since, far from the meticulous personal involvement shown by the authors of The Second Machine Age , Schwab keeps his distance behind the aseptic barrier of numbers. Although the conclusion remains just as clear. Because numbers don't lie: the world we wake up in tomorrow will be very different from the one that existed just a week ago . And we better start preparing our minds and our immediate surroundings to navigate this new ecosystem. Because the skills and resources we will have available may be very different from those we are used to handling until now.
3. The Digital Transformation Playbook: digital transformation of the company, step by step
After the essay and quantitative analysis, it's time for the manual. Because The Digital Transformation Playbook , by Columbia University professor David L. Rogers, is a practical guide to get started on the complex task of changing our organizations.