The blog is essential in the industrial marketing strategy

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In recent decades, there has been a transformation in society, in the way of life and consumption. That is why traditional marketing , as we knew it a few years ago, is about to disappear and be replaced by a form of marketing that is making a lot of noise: Inbound Marketing .

With inbound marketing, consumers don't feel that the company's goal is to make sales, but that it goes beyond that, seeking to offer them information capable of solving their problems. In this way, while in outbound marketing canada email list the companies themselves had to go out in search of new clients, now it is the users who turn to us in search of information and answers .


The corporate blog, the first step towards the success of your strategy
A blog may sound very nineties, but corporate blogs increase the online visibility of companies. Currently, 46% of people read a blog more than once a day, so having your own blog could mean that your business appears more frequently in search engine results pages, on social networks or even on other users' blogs. The secret is to generate quality content and be clear about the topics to cover and the needs of your potential clients , or as they are known in inbound terminology: Buyer personas .

You may be interested in: The digital transformation of marketing is called Inbound

Why is it important to have a corporate blog?
Because of the benefits that a blog generates, it is now an integral part of any marketing strategy. Why?

They help attract traffic to your website
Getting traffic to your website is one of the main goals of businesses, and blogging plays a key role. Blogs help drive traffic to your website and they tap into search engines and social media to do so.

Every time you write an article, you create content that people can share on social media, which helps more people become aware of your business.

They help convert traffic into leads
Once you have traffic on your website, the opportunities to convert them into leads begin. Your blog will attract traffic but it will also help you channel that traffic towards conversion. How? By presenting your products and offers and inviting them to download your content.

They help establish authority
By consistently creating content that is useful to your buyer persona, you can establish yourself as an authority in your industry. This is a particularly useful tool for sales and service professionals.

They drive long-term results
Unlike paid marketing, blog content not only delivers immediate results, but continues to provide traffic and leads for days, months and years.

Therefore, having a blog is a must in your industrial marketing strategy, it will allow you to attract new visitors and consumers will see your brand in a different way as you lead them to desired responses. Each new update will be a new door of opportunities!

Still not convinced? Let's find out the facts!
Companies that have a blog generate on average 55% more visits to their website , 97% more inbound links and 434% more indexed pages . Similarly, 57% of companies have acquired a client through their blog and inbound marketing strategies, of which blogging is the fundamental part, cost 62% less than those that use outbound marketing. A bargain, right?