How to capture contacts from an industrial sector website
Posted: Sun Jan 19, 2025 8:27 am
You have already developed a beautiful website with your corporate colours. You already have a page with a form for people to contact you and to be able to send opportunities to the sales department. You have everything ready, but you don't have any web traffic and you don't know how to capture contacts . Where do you start?
In the industrial sector, marketing strategies differ significantly from those in other sectors. The main difference is in the type of customer . In the industrial market, sellers and buyers are companies and, in most cases, they do not deal with the end customer.
Industrial marketing is highly beneficial for companies, but historically it has been developed in a very basic way. Actions were based on offline methods, leaving aside the advantages of having a good web presence and converting from this space.
In this article you will learn how to get the most out of your website and cambodia email list make it more than just a showcase for your company. We want you to implement the most innovative inbound marketing strategies and manage to attract contacts from your website.
The industrial website
This is the most important part of your web presence. Not only will you have to tell what your company does and the benefits of your business, but you will also have to worry about attracting traffic to your page . This will be the first step to attracting clients, so your website has to convey your values and generate trust.
If you don't have a website yet, now is the time to create one! As time goes by, it's one less opportunity to build your web presence and thus be able to attract contacts.
Most of the searches your potential customers make will not be explicitly about your brand name, but rather based on the possible needs or problems they want to cover. This is where knowing your buyer persona is very important. As is the information that the sales department handles about your customers.
You may be interested in: How to capture leads in the technology sector
Next, we will look at the 4 key points for capturing contacts through your website:
Web positioning
We all want to be on the first page of Google searches and not only that, we also want to be number one.
To achieve this, it is essential that you take care of, pamper and indulge your technical SEO . A website can be well developed and have a spectacular design, but be invisible to search engines. Have a trusted team that can perform a proper SEO audit and determine possible improvements.
Create content, the king of digital marketing
The best way to attract contacts to your website who are really interested in your company is to create quality content. On the one hand, this will give you a greater volume of links to your website on the Internet and on the other, you will be able to advise and counsel your potential client . The best way to have a content strategy will then be to create a blog.
A good content strategy will not only offer articles, but also other types of content such as ebooks, templates, infographics, checklists, etc.
A website that aims at conversion
This is the most important point to take into account. We talk about conversion as the transformation of a web visitor into a contact . In Inbound we refer to this contact as a lead and we use various techniques to capture it. But how do we get contacts? With good, valuable content that allows us to capture data and give our user an identity. That is, a form for them to fill out and give us their email and name (in the first instance).
But it is not as simple as we mentioned above. In order to capture data, it is necessary to offer an offer in exchange. We are not only referring to a purely economic offer, we are referring to an offer of valuable and interesting content for our contact. This is how we will capture their attention and they will want to leave us their data in exchange for obtaining the valuable ebook or template.
In the industrial sector, marketing strategies differ significantly from those in other sectors. The main difference is in the type of customer . In the industrial market, sellers and buyers are companies and, in most cases, they do not deal with the end customer.
Industrial marketing is highly beneficial for companies, but historically it has been developed in a very basic way. Actions were based on offline methods, leaving aside the advantages of having a good web presence and converting from this space.
In this article you will learn how to get the most out of your website and cambodia email list make it more than just a showcase for your company. We want you to implement the most innovative inbound marketing strategies and manage to attract contacts from your website.
The industrial website
This is the most important part of your web presence. Not only will you have to tell what your company does and the benefits of your business, but you will also have to worry about attracting traffic to your page . This will be the first step to attracting clients, so your website has to convey your values and generate trust.
If you don't have a website yet, now is the time to create one! As time goes by, it's one less opportunity to build your web presence and thus be able to attract contacts.
Most of the searches your potential customers make will not be explicitly about your brand name, but rather based on the possible needs or problems they want to cover. This is where knowing your buyer persona is very important. As is the information that the sales department handles about your customers.
You may be interested in: How to capture leads in the technology sector
Next, we will look at the 4 key points for capturing contacts through your website:
Web positioning
We all want to be on the first page of Google searches and not only that, we also want to be number one.
To achieve this, it is essential that you take care of, pamper and indulge your technical SEO . A website can be well developed and have a spectacular design, but be invisible to search engines. Have a trusted team that can perform a proper SEO audit and determine possible improvements.
Create content, the king of digital marketing
The best way to attract contacts to your website who are really interested in your company is to create quality content. On the one hand, this will give you a greater volume of links to your website on the Internet and on the other, you will be able to advise and counsel your potential client . The best way to have a content strategy will then be to create a blog.
A good content strategy will not only offer articles, but also other types of content such as ebooks, templates, infographics, checklists, etc.
A website that aims at conversion
This is the most important point to take into account. We talk about conversion as the transformation of a web visitor into a contact . In Inbound we refer to this contact as a lead and we use various techniques to capture it. But how do we get contacts? With good, valuable content that allows us to capture data and give our user an identity. That is, a form for them to fill out and give us their email and name (in the first instance).
But it is not as simple as we mentioned above. In order to capture data, it is necessary to offer an offer in exchange. We are not only referring to a purely economic offer, we are referring to an offer of valuable and interesting content for our contact. This is how we will capture their attention and they will want to leave us their data in exchange for obtaining the valuable ebook or template.