7 Major Social Media Trends in 2021
Posted: Sun Jan 19, 2025 8:24 am
Social media is clearly an essential element in today's society. However, it is constantly changing and the truth is that you always have to be updating your knowledge of its content, as well as everything that has to do with it. That is why we want to offer you seven social media trends for 2021.
Social media trends in 2021
1.- Content created by the user
First of all, we must introduce user-generated content as a trend. This is definitely proving to be more effective than content created by brands themselves . In 2021, and especially as a result of the effects of the pandemic, it has been seen that the general public values and pays more attention to user-generated content. Short video social networks such as Tik-Tok have made this clear.
2.- Pay close attention to the public
Secondly, we must talk about another of the most recurrent themes. It is about paying attention to the public and what they say. This is probably the most classic example of marketing in general; however, today and especially in relation to social networks, it is of great importance.
Before publishing any content, we recommend that you pay close attention to what your users have to say about it.
3.- Coherence between message and image
Corporate identity is becoming increasingly important. This is the image that a brand projects of itself and which, to a large extent, depends on what it communicates, how it communicates it and how that is related to its own image .
In this sense, we must be especially careful to ensure that what we publish is related to who we are or to the values and type of product we offer . If the public realizes that there is no consistency in the discourse, they will comment on it and it will be very damaging to the brand.
4.- Always bet on the user experience
Another basic tip for social media in 2021 is to take user experience into account. This includes several aspects. The first of these is the usability of a website or a service or communication in general. It is the type of stimulus and experience that a user has on the networks and that will largely determine aspects such as how much time they spend on our website , how attractive the content is or, in general, how much they want to share it.
In this sense, we must improve their experience by making each element accessible, by making sure that there is new and attractive content and, to the extent possible, that said content is also artistic or creative.
5.- The importance of dialogue and interaction
Another of the basic aspects that we must take into account in relation to social networks in guatemala mobile phone number list 2021 is the interaction with the user. This involves having a "dialogue" with him in the most intelligent way. In a way, it is based on the principle of being attentive to the user and listening to what he wants and what he says.
In this sense, we must focus on offering interactive and intelligent responses as the different opportunities to do so arise. If something is trending, take advantage of it to be able to position ourselves better and, in general, give users what they want . A good example are some campaigns in which companies take advantage of a meme to gain followers in relation to their own products.
6.- Collaborate with influencers
In terms of social media, influencers are like stars. They are the people who best represent them and who can generally have a greater impact on the general public and on our campaigns in particular. Therefore, it is still a good idea to bet on people who can have a large number of followers or who can generally give a boost to our brand and/or content.
7.- Explanatory and educational videos
Another tip that we cannot overlook when using social media in 2021 is to make explanatory or educational videos about our own sector. These videos can have interesting content for users related to our own sector and are, at the same time, a way to show our own business.
We hope that these tips will help you when planning your social media strategy in 2021.
At PGR we offer Community Manager Services and Social Media Management especially focused on B2B companies in the ICT Sector.
social networks
Social media trends in 2021
1.- Content created by the user
First of all, we must introduce user-generated content as a trend. This is definitely proving to be more effective than content created by brands themselves . In 2021, and especially as a result of the effects of the pandemic, it has been seen that the general public values and pays more attention to user-generated content. Short video social networks such as Tik-Tok have made this clear.
2.- Pay close attention to the public
Secondly, we must talk about another of the most recurrent themes. It is about paying attention to the public and what they say. This is probably the most classic example of marketing in general; however, today and especially in relation to social networks, it is of great importance.
Before publishing any content, we recommend that you pay close attention to what your users have to say about it.
3.- Coherence between message and image
Corporate identity is becoming increasingly important. This is the image that a brand projects of itself and which, to a large extent, depends on what it communicates, how it communicates it and how that is related to its own image .
In this sense, we must be especially careful to ensure that what we publish is related to who we are or to the values and type of product we offer . If the public realizes that there is no consistency in the discourse, they will comment on it and it will be very damaging to the brand.
4.- Always bet on the user experience
Another basic tip for social media in 2021 is to take user experience into account. This includes several aspects. The first of these is the usability of a website or a service or communication in general. It is the type of stimulus and experience that a user has on the networks and that will largely determine aspects such as how much time they spend on our website , how attractive the content is or, in general, how much they want to share it.
In this sense, we must improve their experience by making each element accessible, by making sure that there is new and attractive content and, to the extent possible, that said content is also artistic or creative.
5.- The importance of dialogue and interaction
Another of the basic aspects that we must take into account in relation to social networks in guatemala mobile phone number list 2021 is the interaction with the user. This involves having a "dialogue" with him in the most intelligent way. In a way, it is based on the principle of being attentive to the user and listening to what he wants and what he says.
In this sense, we must focus on offering interactive and intelligent responses as the different opportunities to do so arise. If something is trending, take advantage of it to be able to position ourselves better and, in general, give users what they want . A good example are some campaigns in which companies take advantage of a meme to gain followers in relation to their own products.
6.- Collaborate with influencers
In terms of social media, influencers are like stars. They are the people who best represent them and who can generally have a greater impact on the general public and on our campaigns in particular. Therefore, it is still a good idea to bet on people who can have a large number of followers or who can generally give a boost to our brand and/or content.
7.- Explanatory and educational videos
Another tip that we cannot overlook when using social media in 2021 is to make explanatory or educational videos about our own sector. These videos can have interesting content for users related to our own sector and are, at the same time, a way to show our own business.
We hope that these tips will help you when planning your social media strategy in 2021.
At PGR we offer Community Manager Services and Social Media Management especially focused on B2B companies in the ICT Sector.
social networks