Tips to improve email opening rates
Posted: Sun Jan 19, 2025 8:11 am
Over time, emailings have become a fundamental part of any company's marketing strategy, as it is the best way to bring what is happening inside the company closer to the rest of the parties (especially customers): news, events, launches of new products and/or services...
Surely, increasing the open rate of your email campaigns, as in every marketing department, is one of your permanent goals. In that case, this post will come in handy to learn the best tips that will make your open rates grow, once and for all. Let's go!
How long has it been since you last checked your database? Update it!
If there's one good thing about the General Data Protection Regulation or GDPR, it's the cleanliness of our databases . Yes, you may have only a quarter of your subscriber list left, but if they weren't all that attractive to your business, why do you need them?
A very good idea is to use the “double opt-in” feature, which will help you store australia email list contacts that are really interested and have registered voluntarily.
This system consists of sending a first email with a link to the person who has subscribed. If the person is really interested in subscribing, he or she will click on the link and will immediately become part of the database.
-Do you still not know how GDPR affects you as a B2B marketing professional?
Segment and you will win
Having an understanding of our database is essential to ensure the success of our emails. You, I, and everyone likes to receive interesting content, so why don't we personalize and segment our campaigns?
Depending on your strategy, you can segment by: type of downloads made, pages viewed on your website/blog, position/function performed in the company, geographic location and even by gender.
Make sure the subject is irresistibly clickable, but don't create false hopes!
First impressions are incredibly important, even if we're told that beauty lies on the inside, don't you think? Well, the same goes for emails. Each subject line should be full of creativity, ingenuity and curiosity, without being spam, don't forget!
Once you have your subject line sufficiently attractive, you must ensure that the content of the email is of quality and of interest to your subscribers, as we were talking about in the previous point.
In addition to an original subject line, your contacts will also greatly appreciate the personalization of the subject line, as well as the email preview that provides them with extra information about what they will find.
Find out which is the best day and time for shipping
Please pay close attention to this point. Even if your email is wonderful and has the best subject line ever, if you send it on a Monday, the opening results may not be what you expect, which is normal! When you return from the weekend, you will have a full inbox, although this depends a lot on the type of audience profile, as well as the work they do.
In this case, when faced with uncertainty, A/B tests can become your best ally. Without a doubt, a very interesting way to discover the best time and day to make your emails shine even more. Try it and tell us!
-Discover how to improve a technology company's email marketing using GIFs-
Are you having problems with the deliverability of your emails?
We could say that for some time now, spam filters have become more sophisticated, more sophisticated, and this may be the real reason why your emails do not reach your contacts correctly, and not the lack of interest on their part.
To ensure the success of your email and achieve good opening results, you must do everything in your power to avoid being marked as spam and ending up in that hated folder.
In light of this, take note of some practices to get past spam filters:
Send your emails through domains that have already been verified.
Your email subject lines should not be misleading, earn the click!
Don't make unsubscribing complicated.
Humanize your communications by including a signature with your information in your emails.
-This post may interest you: "The power of newsletters in B2B communication"-
With our tips, we predict a resounding success for your future email campaigns. But to do so, you must follow these tips very carefully. Remember, there is no magic formula, creating and sending emails requires effort and a lot of dedication.
Surely, increasing the open rate of your email campaigns, as in every marketing department, is one of your permanent goals. In that case, this post will come in handy to learn the best tips that will make your open rates grow, once and for all. Let's go!
How long has it been since you last checked your database? Update it!
If there's one good thing about the General Data Protection Regulation or GDPR, it's the cleanliness of our databases . Yes, you may have only a quarter of your subscriber list left, but if they weren't all that attractive to your business, why do you need them?
A very good idea is to use the “double opt-in” feature, which will help you store australia email list contacts that are really interested and have registered voluntarily.
This system consists of sending a first email with a link to the person who has subscribed. If the person is really interested in subscribing, he or she will click on the link and will immediately become part of the database.
-Do you still not know how GDPR affects you as a B2B marketing professional?
Segment and you will win
Having an understanding of our database is essential to ensure the success of our emails. You, I, and everyone likes to receive interesting content, so why don't we personalize and segment our campaigns?
Depending on your strategy, you can segment by: type of downloads made, pages viewed on your website/blog, position/function performed in the company, geographic location and even by gender.
Make sure the subject is irresistibly clickable, but don't create false hopes!
First impressions are incredibly important, even if we're told that beauty lies on the inside, don't you think? Well, the same goes for emails. Each subject line should be full of creativity, ingenuity and curiosity, without being spam, don't forget!
Once you have your subject line sufficiently attractive, you must ensure that the content of the email is of quality and of interest to your subscribers, as we were talking about in the previous point.
In addition to an original subject line, your contacts will also greatly appreciate the personalization of the subject line, as well as the email preview that provides them with extra information about what they will find.
Find out which is the best day and time for shipping
Please pay close attention to this point. Even if your email is wonderful and has the best subject line ever, if you send it on a Monday, the opening results may not be what you expect, which is normal! When you return from the weekend, you will have a full inbox, although this depends a lot on the type of audience profile, as well as the work they do.
In this case, when faced with uncertainty, A/B tests can become your best ally. Without a doubt, a very interesting way to discover the best time and day to make your emails shine even more. Try it and tell us!
-Discover how to improve a technology company's email marketing using GIFs-
Are you having problems with the deliverability of your emails?
We could say that for some time now, spam filters have become more sophisticated, more sophisticated, and this may be the real reason why your emails do not reach your contacts correctly, and not the lack of interest on their part.
To ensure the success of your email and achieve good opening results, you must do everything in your power to avoid being marked as spam and ending up in that hated folder.
In light of this, take note of some practices to get past spam filters:
Send your emails through domains that have already been verified.
Your email subject lines should not be misleading, earn the click!
Don't make unsubscribing complicated.
Humanize your communications by including a signature with your information in your emails.
-This post may interest you: "The power of newsletters in B2B communication"-
With our tips, we predict a resounding success for your future email campaigns. But to do so, you must follow these tips very carefully. Remember, there is no magic formula, creating and sending emails requires effort and a lot of dedication.