How to create the perfect social media campaign

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The use of social media for marketing campaigns is an industry standard that has been established for many years and is one of the foundations for any company's marketing activity today.

Creating an effective social media campaign can elevate our status as a company and increase results exponentially, which is why companies must have a social media campaign structure that fits their needs and objectives, as well as those of their competitors. In this article we will cover 6 key aspects to build the perfect social media promotion campaign .

Set goals
Before we start creating the content, we need to set the parameters to be able to specify the content of the campaign. To do this, we need to establish the objectives of the campaign. These should be specific, measurable, achievable, relevant and time-bound .

If this sounds familiar, it's because we're talking about the well-known SMART objectives, essential for any type of campaign. By establishing objectives, we can shape the social media campaign , and we can also set KPIs to monitor the progress of our promotional efforts.

Writing the perfect social media post: what the best posts have in common
Each social network is a world in itself, so defining the specific characteristics that define a post as excellent for any platform or situation is not optimal for creating posts that are attractive to people who interact with our content. However, we can define certain good practices that define whether we have created the campaign based on our objectives, which determine success much better. Using studies based on data provided by experts from the Quintly platform , a tool used to monitor data on social networks , it has been determined that on the social networks Facebook and Instagram the posts that collect the most interactions share the following characteristics:

The texts in the posts contain around 50 characters.
The use of emojis is moderate on Facebook, with posts with 1-3 emojis garnering the ghana mobile phone number list most engagement. This is also true on Instagram, but emoji use can be much more flexible, with data showing that posts with 10+ emojis garner more engagement than posts with 1-3 emojis.
The use of hashtags should be restrictive and limited to only those hashtags that are relevant to the campaign. It is recommended to use 1 to 3 hashtags at most.
Although most posts are made during the week, content receives much more interaction during the weekend. That is why it is advisable to publish content during the weekend.
Videos and images are ways to generate interaction that are considered relevant depending on the type of campaigns we are carrying out. However, the Social Media Algorithm values ​​the publication of different types of content, so the use of videos and images should be done sporadically on Facebook and Instagram.
Why focusing on engagement is the best strategy
Interaction trends on social media are increasingly moving towards direct interaction between the brand and the user. The accounts and brands that receive the most attention on social media are those that have a direct relationship with their own customers. This is due to the fact that maintaining positive interactions with them on social media opens up the possibility that they share those interactions on their own page and, therefore, their followers see those satisfactory exchanges with us and follow us as well, becoming potential customers. Therefore, when creating a social media campaign , it is a good idea to maintain constant interaction with our followers, whether directly or indirectly.