All advertising platforms, including YAN, teaser networks and the Google network, establish rules for the use of channels and PR materials. All platforms do not allow the promotion of cruelty, violence, child pornography, drugs and other prohibited content.
Also, some resources prohibit advertising of tobacco products, weapons, psychotropic drugs, goods and services from the 18+ category and gambling. Before starting to work with a certain channel, you need to study its rules, regulations, requirements and restrictions.
Limitations and rules of the PR network
Possibility of setting up targeting
Advertising networks allow you viber data package to regulate various options of this PR method. The more opportunities for specifying parameters, the more accurate the target audience coverage will be and, accordingly, the higher the profit will be. When launching an advertising campaign, you can set up the following types of targeting:
Contextual. Ads that match the content of the page the user is viewing and their keywords.
Behavioral. Ads that match the interests of the target audience based on previous user actions - previously purchased products, key queries, clicks on links, etc. Behavioral targeting allows you to collect information about all of the client's actions on the Internet, using it for ads on partner sites.
Thematic. Ads on platforms that have similar subject matter to the advertised platform.
Geographical. Ads are shown only to users with a specific location - in the desired country, region, city, etc.
Local. Ads are shown only to users within a radius of 1 to 15 km from the company's office.
Hyperlocal. Ads are shown only to users who are within walking distance of the company's office or point of sale.
Language. The ability to select one or more linguistic versions when displaying ads.
Socio-demographic. Ads are shown to groups of customers according to their age, gender, occupation, income, etc.
Time. The ability to select the period in which ads will be shown - a certain part of the day, weekdays or weekends, and so on.
By impressions. Ability to configure how many times an ad will be shown over a certain period of time.
By placement. Ad display settings according to the area of their placement – specific resources or blocks on them.
By connection type. Ability to customize ad display for users using specific Internet providers, mobile operators, Wi-Fi networks, etc.
By device type. Ability to configure from which equipment users will see ads.
By OS type and version. Ability to customize ad display on Windows and Mac desktops or mobile devices with Android, iOS, etc.
By browser type. Ability to customize ad display for desktop and mobile versions of different web browsers – Chrome, Opera, Safari, Yandex, etc.
Mobile. Ads are shown to users of wearable devices, and user segmentation occurs by telecom operators, browser types, devices, and so on.
When choosing a traffic channel, the geography of advertising placement is also taken into account. If the audience is from Russia, the CIS, then it is optimal to use the Yandex network. But if you need to attract users from other countries, it is preferable to use Google or other channels with global Geo coverage, since advertising in Yandex for non-Russian-speaking countries will be ineffective