Chances are we’ll continue to see changes in this

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(Hubspot ) 6. 29% check the performance of each publication, which represents an increase over previous years. (Orbit Media ) 7. 3% of bloggers don’t have access to analytics tools or rarely check them. (Orbit Media ) 8. Bloggers who consistently measure the performance of their content are twice as likely to report “good results.” (Orbit Media ) Business Blogs – Statistics, Facts and Figures Many companies have realized the power of blogging. So how are companies investing in blogging and making it a top priority. Take a look at these statistics to find out.


companies-investing-blogging-statistics 1. 53% of businesses get their overall web traffic through organic search (BrightEdge ). 2. 29% of B2B marketers say their organization is extremely or very successful with content marketing. (Content Marketing Institute ) 3. 64% of people who say their organization is very or extremely successful with content marketing have a documented content marketing strategy. (Content Marketing Institute ) 4. B2B companies say creating and publishing more content (52%) and improving content (51%) are the top tactics for getting more organic traffic to their websites. (HubSpot ) 5. 53% of marketers say blogging is their top content marketing priority.




(Hubspot ) 6. 54% of B2B companies say that attracting quality leads with B2B content was the top challenge among respondents. (Hubspot ) 7. 20% of marketers have already made changes due to the potential recession. regard in 2023 (HubSpot ). 8. 71% of B2B marketers say content marketing has become more important to their organizations in the past year. (Content Marketing Institute ) 9. 46% of B2B marketers say one group (or person) handles all types of content in their organization (including advertising, thought leadership, brochures, SEO content, etc.