Working formats of a marketing specialist
Posted: Sun Jan 19, 2025 6:39 am
As mentioned above, a marketer is responsible for business development. He performs some tasks himself, while delegating others to colleagues and contractors. The salary of a marketing specialist consists of a salary and bonuses for achieving KPIs (the more effective the promotion, the more they are willing to pay him).
Large companies interested in business development hire several marketers at once. Marketing specialists, as a rule, work on global tasks (develop a promotion strategy, analyze indicators, etc.).
Companies that cannot afford a large staff of marketers take a different approach: they hire only a leading marketing specialist who performs global tasks. Routine tasks are delegated, for example, to freelancers. At the same time, the full-time marketer coordinates the work of contractors.
Working formats of a marketing specialist
If a marketer works in an truemoney data package agency, he/she manages several client projects at the same time. His/her responsibilities include communication with clients, strategy development, contractor control, and reporting. Such an employee rarely does promotion on his/her own. The salary of a marketing specialist who works in an agency consists of a salary and bonuses for meeting planned targets. The more projects, the higher the pay.
Many marketers prefer to work on an outsourced basis. As a rule, they perform individual tasks: set up advertising, handle email distribution, interact with the media, etc. A freelance marketing specialist sets their own rates for their services and works at a comfortable pace.
Small companies rarely include a marketer position in their staffing schedule – it is more convenient for them to find an outsourced specialist.
Most often, freelancers are tasked with setting up advertising on social networks, attracting subscribers, launching contextual advertising, SEO optimization, etc.
Most managers are not against a marketing specialist working remotely. This format is optimal for small companies, as it allows you to reduce costs. Since marketers are involved in project work, there is no point in insisting on a standard working day in the office.
The exception is marketing specialists who, due to their functional responsibilities, must be constantly present at the workplace. This includes a product marketer in production.
Large companies interested in business development hire several marketers at once. Marketing specialists, as a rule, work on global tasks (develop a promotion strategy, analyze indicators, etc.).
Companies that cannot afford a large staff of marketers take a different approach: they hire only a leading marketing specialist who performs global tasks. Routine tasks are delegated, for example, to freelancers. At the same time, the full-time marketer coordinates the work of contractors.
Working formats of a marketing specialist
If a marketer works in an truemoney data package agency, he/she manages several client projects at the same time. His/her responsibilities include communication with clients, strategy development, contractor control, and reporting. Such an employee rarely does promotion on his/her own. The salary of a marketing specialist who works in an agency consists of a salary and bonuses for meeting planned targets. The more projects, the higher the pay.
Many marketers prefer to work on an outsourced basis. As a rule, they perform individual tasks: set up advertising, handle email distribution, interact with the media, etc. A freelance marketing specialist sets their own rates for their services and works at a comfortable pace.
Small companies rarely include a marketer position in their staffing schedule – it is more convenient for them to find an outsourced specialist.
Most often, freelancers are tasked with setting up advertising on social networks, attracting subscribers, launching contextual advertising, SEO optimization, etc.
Most managers are not against a marketing specialist working remotely. This format is optimal for small companies, as it allows you to reduce costs. Since marketers are involved in project work, there is no point in insisting on a standard working day in the office.
The exception is marketing specialists who, due to their functional responsibilities, must be constantly present at the workplace. This includes a product marketer in production.