ADTIVITI, AGENCY CHOSEN FOR AN ONLINE CAPTATION CAMPAIGN
Posted: Sun Jan 19, 2025 6:22 am
Oxígeno Creative Media, the digital media planning and purchasing division and Lead Management of Adtiviti - an agency specialising in developing digital media communication strategies - has been chosen to develop an online customer acquisition and management campaign for Obsidiana Platinum, the credit card of the financial services company Obsidiana Bankinter.
Since the beginning of its activity, Obsidiana Bankinter had opted for the development of advertising campaigns in conventional media, however, it recently decided to bet on the possibilities of the digital environment as a distribution channel, putting out to tender the acquisition of Obsidiana Platinum customers. Since then, Oxígeno Creative bc data singapore Media has developed and managed the acquisition of online credit card customers.
«Obsidiana Bankinter's objective was to attract customers and market the Obsidiana Platinum product on the Internet. To start the action, we proposed the creation of a website, , which would serve as a starting point for future customers and which would also respect Bankinter's highest security standards,» says Virginia Romero, Media Director of Oxígeno Creative Media. On this website, in addition to obtaining information about the product, users can apply for the card either online, by answering a form, or by phone, through a Contact Center also managed by Adtiviti and made up of specialized salespeople who accompany the customer during the contracting process and answer any questions that may arise afterwards.
According to Virginia Romero, “Obsidiana Platinum had not initially considered the possibility of integrating a Contact Center. However, the solution provided by Adtiviti and its experience in customer acquisition and management made it decide to incorporate it into the action to make it more complete.”
Since the beginning of its activity, Obsidiana Bankinter had opted for the development of advertising campaigns in conventional media, however, it recently decided to bet on the possibilities of the digital environment as a distribution channel, putting out to tender the acquisition of Obsidiana Platinum customers. Since then, Oxígeno Creative bc data singapore Media has developed and managed the acquisition of online credit card customers.
«Obsidiana Bankinter's objective was to attract customers and market the Obsidiana Platinum product on the Internet. To start the action, we proposed the creation of a website, , which would serve as a starting point for future customers and which would also respect Bankinter's highest security standards,» says Virginia Romero, Media Director of Oxígeno Creative Media. On this website, in addition to obtaining information about the product, users can apply for the card either online, by answering a form, or by phone, through a Contact Center also managed by Adtiviti and made up of specialized salespeople who accompany the customer during the contracting process and answer any questions that may arise afterwards.
According to Virginia Romero, “Obsidiana Platinum had not initially considered the possibility of integrating a Contact Center. However, the solution provided by Adtiviti and its experience in customer acquisition and management made it decide to incorporate it into the action to make it more complete.”