Some jewelry brands have already started
Posted: Sun Jan 19, 2025 4:57 am
According to McKinsey , approximately half of Generation Z globally has purchased fashion outside of their gender identity.
Now, unisex fashion has existed since the 1960s , but having unisex lines is not enough to satisfy the ideas of the new generations.
For brands, it will be wise to move towards gender-fluid fashion depending on the demographics of their customers, especially regarding age and the markets they operate in.
According to research conducted by Klarna (which we discussed in slovenia consumer mobile number list detail in our Insight into the Buy Now Pay Later phenomenon ), around 50% of Generation Z globally have purchased fashion outside of their gender identity and around 70% of consumers say they are interested in purchasing gender-fluid fashion in the future, with younger generations leading the way.
to ride this trend, renouncing gender norms even in the creation and design of jewelry.
A prime example is the Tiffany Lock by Tiffany, a bracelet for women and men that was recently launched on the market .
Tiffany & Co.—Tiffany Lock
Another example is the revival of pearl jewelry , a classic of women's fashion that now also embraces men's jewelry, and which has moved from important occasions to everyday use.
You only have to look around to notice it: nowadays even many singers and rappers wear pearl necklaces in their performances or video clips.
Even wearing earrings (and getting multiple ears pierced) is a trend that has now become accepted, and goes far beyond women's fashion.
“Until a few quarters ago, it was only women, but now men are also increasingly wearing earrings,” said Serge Muller , founder of Mad Lords (a French luxury jewelry brand).
Now, unisex fashion has existed since the 1960s , but having unisex lines is not enough to satisfy the ideas of the new generations.
For brands, it will be wise to move towards gender-fluid fashion depending on the demographics of their customers, especially regarding age and the markets they operate in.
According to research conducted by Klarna (which we discussed in slovenia consumer mobile number list detail in our Insight into the Buy Now Pay Later phenomenon ), around 50% of Generation Z globally have purchased fashion outside of their gender identity and around 70% of consumers say they are interested in purchasing gender-fluid fashion in the future, with younger generations leading the way.
to ride this trend, renouncing gender norms even in the creation and design of jewelry.
A prime example is the Tiffany Lock by Tiffany, a bracelet for women and men that was recently launched on the market .
Tiffany & Co.—Tiffany Lock
Another example is the revival of pearl jewelry , a classic of women's fashion that now also embraces men's jewelry, and which has moved from important occasions to everyday use.
You only have to look around to notice it: nowadays even many singers and rappers wear pearl necklaces in their performances or video clips.
Even wearing earrings (and getting multiple ears pierced) is a trend that has now become accepted, and goes far beyond women's fashion.
“Until a few quarters ago, it was only women, but now men are also increasingly wearing earrings,” said Serge Muller , founder of Mad Lords (a French luxury jewelry brand).