THE 7 DEADLY SINS OF SOCIAL MEDIA MARKETING
Posted: Sun Jan 19, 2025 4:45 am
Companies need to learn how to navigate the social media landscape and to recognize the major mistakes that can turn their venture into a public relations hell. These are the 7 capital sins in social media marketing according to Steve Rubel, director of insights at the public relations agency Edelman Digital .
Lust: You don't have to use every network that comes into fashion. You have to focus on the target audience, not on the trend.
Gula: You have to be in the user-generated content bc data brazil space, but in the right measure. You don't have to be everywhere, but start little by little, without exaggerating.
Greed: It's not just about getting traffic for the product. Social media is used to establish a relationship with the target audience. The reason for being on social media is to promote authentic and direct dialogue between brand and user.
Laziness: You should not have an apathetic attitude when building a dialogue with the client, because that relationship or dialogue will be necessary, sooner or later. If you do not have contact with the target audience, you lose all control of the conversation.
Envy: Don't look at the success of other brands and don't try to copy them. Rather than relying on the success factors of others, it's better to be creative and write your own success story.
Anger: If what you planned hasn't worked, don't try to do things hastily. You should expect problems to arise and design strategies to solve them, as well as avoid impulsive reactions.
Pride: Calmness in the face of criticism and innuendo from the target audience. This should not get in the way of the brand's plans: strong brands can withstand criticism.
Lust: You don't have to use every network that comes into fashion. You have to focus on the target audience, not on the trend.
Gula: You have to be in the user-generated content bc data brazil space, but in the right measure. You don't have to be everywhere, but start little by little, without exaggerating.
Greed: It's not just about getting traffic for the product. Social media is used to establish a relationship with the target audience. The reason for being on social media is to promote authentic and direct dialogue between brand and user.
Laziness: You should not have an apathetic attitude when building a dialogue with the client, because that relationship or dialogue will be necessary, sooner or later. If you do not have contact with the target audience, you lose all control of the conversation.
Envy: Don't look at the success of other brands and don't try to copy them. Rather than relying on the success factors of others, it's better to be creative and write your own success story.
Anger: If what you planned hasn't worked, don't try to do things hastily. You should expect problems to arise and design strategies to solve them, as well as avoid impulsive reactions.
Pride: Calmness in the face of criticism and innuendo from the target audience. This should not get in the way of the brand's plans: strong brands can withstand criticism.