Content Marketing vs. Copywriting. Which Service Should You Choose?

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In this article we want to develop in depth two key techniques for content generation that, although they have different objectives, are related and reinforce each other.

Content manager vs. copywriting? Learn what each technique is and how to identify which one is best suited to your business needs.

Content Marketing. What is it and what is it for?
Content marketing is a technique that consists of creating and distributing useful, valuable and quality content to attract and connect with a company's target audience.

The main objective of content marketing is not direct sales, but taiwan business email list rather attracting and generating interest in a specific audience towards a brand.

Content marketing is used in inbound strategies to attract potential customers and educate them about a topic, product or service. Content marketing pieces must provide practical and relevant information that allows users to resolve doubts, problems or needs.

They usually do not refer to the brand, but rather focus on providing value to the user around a specific topic. They can be carried out in various formats:

Blog Posts
E-books
Video marketing
Infographics
Newsletters