Google Analytics Guide for SEO Positioning

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Google Analytics is an important tool that analyzes everything related to SEO positioning, providing relevant information for decision making. You can take advantage of its potential by learning everything about the SEO-related functions it offers in the following article.

1. In Real Time
As the name suggests, this feature provides reports on different actions right at the moment they occur. You can get:

Overview: Where you will see the number of active users on your site at that precise moment.
Locations: that is, the places where users come from.
Traffic sources: the keywords and URLs that generated visits to your website, an excellent piece of information for optimizing the segmentation of future strategies.
Content: Data used to verify the landing pages of your website that are how useful is cyprus numbers data currently being visited.
Events: You can check what type of actions are being carried out, such as ad clicks, file downloads, video plays and, in general, all those that involve direct interaction by the user.
Conversions: direct actions that involve a commercial exchange, the collection of data by filling out a form or another that you have chosen.
2. Audience
In this section you will see all the data related to your audience, for example:

Active Users: Shows the number of active users on the website over the last 7, 14, and 28 days.
Demographics: age and gender, mainly. For content marketing campaigns , it is essential to know the proportion of users of each sex in order to personalize information.
Affinity categories: it is possible to know the interests of users, that is, the types of topics and commercial categories that interest them most, in order to segment campaigns, optimizing their value.
Geographic information: What countries do your users come from and what language do they speak? For example, if your Spanish-language website aimed at a Latin American audience is generating interest among English-speaking audiences, this will give you the guidelines to create content in that language for that audience. In other words, knowing and taking advantage of this data means possible future conversions.
Behavior : Details the number of new, returning, and repeat users visiting your site.
Technology and mobile devices: Obviously, this shows data related to the type of device, operating system and network your audience uses to browse. Again, you need to take advantage of this information to improve your SEO positioning. For example: you may need to optimize your website for mobile devices. If Google Analytics shows that 70% of your audience connects via smartphone, you will need to urgently work on designing the mobile version of your site.
Overview: The summary of all the data detailed in the previous points.