The Functions of the Content Manager

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Content Manager vs. Community Manager
Although the line between the two roles may seem blurred, a content manager and a community manager perform very different tasks. However, we can often find professionals who work in both positions, mainly in small companies or startups.

Large companies generally have large marketing teams , so they have the option of hiring a person for each specific role and making their work much more timely and efficient.

Find out below what the roles of a community manager and a content manager are, and discover in detail what each one contributes and where to find the talent you are looking for.

A content manager is responsible for executing the entire content strategy of a company or brand. Although they sometimes create the content, they are primarily dedicated to establishing writing lines and topics. They also coordinate the team of writers, editors and proofreaders to achieve the desired results.

There are many functions of a content manager. These are the main ones:

Design content strategies. A content manager is the person who creates yemen business email list the brand's content strategy based on previously defined objectives. These goals will then be measured through indicators or KPIs that can be used to evaluate the performance of the general plan. Content managers work based on the company's buyer personas , identifying their needs, desires and preferences in order to use the information and plan content that is relevant to them.



A content manager must have deep knowledge of the buyer's journey and outline specific content for each stage of the cycle.

They create the style guides for the brands. Content managers are the ones who define the style and structure of the materials so that they are in line with the brand's branding .
They create the planning and publication calendar. Once the content manager has defined the content, he or she must establish a plan with titles, structures, sources and delivery dates.
They select the collaborators for the creation of content. The content manager is in charge of interviewing and selecting the different professionals: editors, graphic designers, audiovisual creators, etc.
In addition, the candidate must ensure that the requirements for the position are met and must organize frequent meetings to coordinate work.

They evaluate and analyze the performance of the content strategy. The content manager is the one who will analyze, through indicators and metrics, the impact of the published material. He or she must have the ability to understand the variables and interpret the information to implement actions for constant improvement.