Marketing analytics is the area that, through the collection and analysis of metrics, allows you to create precise and efficient strategies based on accurate data. As an agency director, it is a resource that you must definitely apply when analyzing your client.
Although there are companies that are reluctant to apply qatar business email list
mathematical analysis to their campaigns and strategies, this only causes them to get lost along the way, make wrong decisions or base them on unfounded speculation.
It may not be the most creative or fun part of marketing, but it is just as necessary. It is a discipline that works with collecting a large amount of data and then drawing conclusions from it to understand patterns and predict future actions , among other things.
Marketing analytics is one of the most important tools for an agency: it seeks to transform data into intelligence to support business management.
Marketing analytics is closely related to the concept of big data . This is data that contains a wide variety and that is presented in increasing volumes and at high speed.
This is also known as “the three Vs”: volume, velocity and variety.
Volume is related to the fact that the amount of data does matter . This could be data of unknown value, such as Twitter data feeds, or clickstreams on a web page or mobile app.
Velocity is the rate at which data is received and (possibly) some action is taken.