4 new augmented reality games in 2018
Posted: Sun Jan 19, 2025 4:01 am
Virtual reality is one of the most powerful trends in marketing this year, as it is transforming the way brands create content, especially those aimed at younger audiences. For this reason, many companies have directed their efforts towards creating innovative games based on this technology. We invite you to discover 4 of the most anticipated games in 2018.
1. Ghostbusters World
Produced by Sony Pictures Entertainment Consumer Products, this game will be a tribute to the famous 80s movie saga, in the broadest sense of the phrase. The environment and character design will allow new generations to relive the adventures of Peter Venkman, Ray Stantz, Egon Spengler and the rest of the characters that grossed millions of dollars at the box office.
Thanks to AR, players will be able to hunt as many ghosts as they want, after subjecting them to fun battles. Interestingly, the cast of characters will also include those who have appeared in other media in the franchise, such as video games, theme parks and comic books. It will also use Google Maps technology to detect the locations of the characters on the streets of the city.
There is no official release date yet, but the news is already causing a stir in the digital marketing universe .
Augmented reality
2. Harry Potter: Wizards Unite
The second augmented reality game of 2018 is produced by WB Games and Niantic, the same laboratory that brought Pokémon Go to life in 2016. On this occasion, users will explore a fascinating dimension in which they will be able to create sophisticated spells, discover mysterious characters and walk the streets in search of objects related to the successful franchise created by JK Rowling.
Even though it hasn't been released yet, various media outlets such as March Today have called it the most anticipated AR game of the year, and with good reason, since the expectation it has created in the digital space has been truly impressive. In addition, the app already has its own launch platform, where fans can sign up to receive exclusive notifications that anticipate its arrival.
3. Jurassic World: Alive
Universal Studios plans to score a double success this year. On the one hand, the release of its new film entitled “Jurassic World: Fallen Kingdom”, as well as its game “Jurassic World: Alive”, which will tentatively be released on the same date: June 22, 2018.
This game promises to be one of the most celebrated of the year, thanks to its features: it will allow users to catch dinosaurs of all sizes and species, but it will also be possible to create hybrid creatures that will serve as part of the territory's defense team, based on the DNA of these beings distributed across the game's sophisticated virtual map.
Thanks to the information known so far, it can be seen that the quality of the graphics in Jurassic china mobile phone number list World: Alive is truly impressive, which fans of all ages will surely enjoy.
4. The Walking Dead: Our World
From AMC and Next Games comes this cutting-edge game, which is based on the unique atmosphere of the television series of the same name. Thanks to the technology with which it was developed, millions of players will be able to chase and be chased by these fantastic characters in different scenarios of the city.
Like the previous three games on this list, its digital marketing campaign includes social media content and TV spots. The Walking Dead: Our World Instagram account, for example, offers exclusive sneak peeks of the app, which will be available on Android and iOS.
Players will also be able to virtually collect weapons and items related to the popular series and leave their mark for other users to find. Finally, for fans who are eagerly awaiting it, the company has created a platform for pre-registration of each fan, with the aim of letting them know exactly when the application will be launched, which is planned for before August of this year.
1. Ghostbusters World
Produced by Sony Pictures Entertainment Consumer Products, this game will be a tribute to the famous 80s movie saga, in the broadest sense of the phrase. The environment and character design will allow new generations to relive the adventures of Peter Venkman, Ray Stantz, Egon Spengler and the rest of the characters that grossed millions of dollars at the box office.
Thanks to AR, players will be able to hunt as many ghosts as they want, after subjecting them to fun battles. Interestingly, the cast of characters will also include those who have appeared in other media in the franchise, such as video games, theme parks and comic books. It will also use Google Maps technology to detect the locations of the characters on the streets of the city.
There is no official release date yet, but the news is already causing a stir in the digital marketing universe .
Augmented reality
2. Harry Potter: Wizards Unite
The second augmented reality game of 2018 is produced by WB Games and Niantic, the same laboratory that brought Pokémon Go to life in 2016. On this occasion, users will explore a fascinating dimension in which they will be able to create sophisticated spells, discover mysterious characters and walk the streets in search of objects related to the successful franchise created by JK Rowling.
Even though it hasn't been released yet, various media outlets such as March Today have called it the most anticipated AR game of the year, and with good reason, since the expectation it has created in the digital space has been truly impressive. In addition, the app already has its own launch platform, where fans can sign up to receive exclusive notifications that anticipate its arrival.
3. Jurassic World: Alive
Universal Studios plans to score a double success this year. On the one hand, the release of its new film entitled “Jurassic World: Fallen Kingdom”, as well as its game “Jurassic World: Alive”, which will tentatively be released on the same date: June 22, 2018.
This game promises to be one of the most celebrated of the year, thanks to its features: it will allow users to catch dinosaurs of all sizes and species, but it will also be possible to create hybrid creatures that will serve as part of the territory's defense team, based on the DNA of these beings distributed across the game's sophisticated virtual map.
Thanks to the information known so far, it can be seen that the quality of the graphics in Jurassic china mobile phone number list World: Alive is truly impressive, which fans of all ages will surely enjoy.
4. The Walking Dead: Our World
From AMC and Next Games comes this cutting-edge game, which is based on the unique atmosphere of the television series of the same name. Thanks to the technology with which it was developed, millions of players will be able to chase and be chased by these fantastic characters in different scenarios of the city.
Like the previous three games on this list, its digital marketing campaign includes social media content and TV spots. The Walking Dead: Our World Instagram account, for example, offers exclusive sneak peeks of the app, which will be available on Android and iOS.
Players will also be able to virtually collect weapons and items related to the popular series and leave their mark for other users to find. Finally, for fans who are eagerly awaiting it, the company has created a platform for pre-registration of each fan, with the aim of letting them know exactly when the application will be launched, which is planned for before August of this year.