How to Increase Retention Rate with Push Notifications
Posted: Sun Jan 19, 2025 3:42 am
These messages are designed to quickly inform the user about important changes, such as a change in order status, a new publication, or an expanded product range.
How to use push notifications to improve your CRR:
the site should provide a form for subscribing to notifications. Then the user will be able to subscribe to the mailing list when going to the page;
use trigger push notifications. They will broadcast useful information for customers, for example, about a new catalog or product;
Segmenting users by location or subscription date will help make your push notifications more relevant.
How to Increase CRR with Social Media
Customer engagement can be chinese singapore b2c cell phone number data maintained with this too. If a user regularly views interesting and useful messages, such as reviews of new products or services, coverage of the company's life, informative educational articles, entertaining content, they are unlikely to lose interest and stop being loyal.
What content should be broadcast via social networks to retain the old audience and motivate them to make new purchases?
Informational. The user should be able to receive data about products, as well as expert opinions and reviews from other customers.
Selling. With the help of such posts, the client will be able to understand the technical characteristics of the product, evaluate its advantages and, based on the information received, make a decision about the purchase.
Surveys: These should be created so that your audience can provide feedback and share their impressions of the product with other users.
Visual. Beautiful photos and useful content will play an inspiring role for your customers. Sometimes you just need to enjoy the beautiful.
Gaming. Quizzes, contests with prizes and exciting quests directly affect customer engagement.
Prompt feedback. Communication with the client should be built on the principles of friendliness and care.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
What RR is considered good
There is no single answer to this question, since RR directly depends on the niche you have chosen for doing business. After all, for each product a good indicator will have its own unique value, so it is impossible to derive an average figure that will confirm high customer engagement and be universally suitable for everyone.
For example, for mobile apps, RR rates will be record low compared to other niches. According to a study by Localytics, the average user retention rate for mobile apps over a three-month period is 25%. But Quettra's data is much less optimistic: on average, a mobile app loses 77% of users on the third day after installation, and about 90% after a month.
Ometria also conducted a marketing study, which included over 200 companies. They were from the following business sectors: fashion, beauty, everyday goods, and home goods. The analysis yielded interesting data: the highest average Retention Rate indicators were found in the everyday goods and beauty goods markets – an average of 15–25%. At the same time, these indicators exceed 35% for key market players. The Retention Rate was almost twice as low for home goods brands – about 8–15%, while for the largest companies in the industry – over 15%.
How to use push notifications to improve your CRR:
the site should provide a form for subscribing to notifications. Then the user will be able to subscribe to the mailing list when going to the page;
use trigger push notifications. They will broadcast useful information for customers, for example, about a new catalog or product;
Segmenting users by location or subscription date will help make your push notifications more relevant.
How to Increase CRR with Social Media
Customer engagement can be chinese singapore b2c cell phone number data maintained with this too. If a user regularly views interesting and useful messages, such as reviews of new products or services, coverage of the company's life, informative educational articles, entertaining content, they are unlikely to lose interest and stop being loyal.
What content should be broadcast via social networks to retain the old audience and motivate them to make new purchases?
Informational. The user should be able to receive data about products, as well as expert opinions and reviews from other customers.
Selling. With the help of such posts, the client will be able to understand the technical characteristics of the product, evaluate its advantages and, based on the information received, make a decision about the purchase.
Surveys: These should be created so that your audience can provide feedback and share their impressions of the product with other users.
Visual. Beautiful photos and useful content will play an inspiring role for your customers. Sometimes you just need to enjoy the beautiful.
Gaming. Quizzes, contests with prizes and exciting quests directly affect customer engagement.
Prompt feedback. Communication with the client should be built on the principles of friendliness and care.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
What RR is considered good
There is no single answer to this question, since RR directly depends on the niche you have chosen for doing business. After all, for each product a good indicator will have its own unique value, so it is impossible to derive an average figure that will confirm high customer engagement and be universally suitable for everyone.
For example, for mobile apps, RR rates will be record low compared to other niches. According to a study by Localytics, the average user retention rate for mobile apps over a three-month period is 25%. But Quettra's data is much less optimistic: on average, a mobile app loses 77% of users on the third day after installation, and about 90% after a month.
Ometria also conducted a marketing study, which included over 200 companies. They were from the following business sectors: fashion, beauty, everyday goods, and home goods. The analysis yielded interesting data: the highest average Retention Rate indicators were found in the everyday goods and beauty goods markets – an average of 15–25%. At the same time, these indicators exceed 35% for key market players. The Retention Rate was almost twice as low for home goods brands – about 8–15%, while for the largest companies in the industry – over 15%.