The usual culprits
Posted: Sat Jan 18, 2025 10:30 am
Almost all internal search engines (those used to search your own content) rely heavily on the traditional methods used for SEO – namely optimised pages of content. They will dutifully rummage around your content on a predetermined frequency, building indexes that are searchable by the masses.
But there’s a whole land of missed opportunity if you rely on just organic searching.
Some of the more advanced search engine appliances will be able to up weight & down weight those results. Some of them include facets (those subcategory links on the left hand side that are quite popular these days, especially amongst retail sites). Most of them include some form of miss-spelt word or Did You Mean… capability.
Your opportunity to Search&Promote
You’re presented with a golden opportunity here.
Search&Promote can make your existing search engine look tuvalu email list 10377 contact leads like it’s a digital yellow pages. And how many people really want to use Yellow Pages nowadays?
What if you want to group certain types of results, such as content or products, and display them first. What if you want to rank results, or in fact pre-filter results based on what the user has searched for, or interacted with, previously?
What if you wanted to display a different set of results for customers versus non-customers?
What if, by doing the above, you could marginally lift conversion rates? Would that make a difference?
This opens up a whole new level for internal search. You begin to have some control over the content that is actually displayed, rather that letting the search engine determine it. And you can then begin to have your search contribute more to your conversions.
But there’s a whole land of missed opportunity if you rely on just organic searching.
Some of the more advanced search engine appliances will be able to up weight & down weight those results. Some of them include facets (those subcategory links on the left hand side that are quite popular these days, especially amongst retail sites). Most of them include some form of miss-spelt word or Did You Mean… capability.
Your opportunity to Search&Promote
You’re presented with a golden opportunity here.
Search&Promote can make your existing search engine look tuvalu email list 10377 contact leads like it’s a digital yellow pages. And how many people really want to use Yellow Pages nowadays?
What if you want to group certain types of results, such as content or products, and display them first. What if you want to rank results, or in fact pre-filter results based on what the user has searched for, or interacted with, previously?
What if you wanted to display a different set of results for customers versus non-customers?
What if, by doing the above, you could marginally lift conversion rates? Would that make a difference?
This opens up a whole new level for internal search. You begin to have some control over the content that is actually displayed, rather that letting the search engine determine it. And you can then begin to have your search contribute more to your conversions.