Steps to successfully change your server
Posted: Sat Jan 18, 2025 8:53 am
Regardless of the type of server migration you do, it is recommended that you follow these steps to minimize the impact on your site's SEO:
Analyze in detail the current situation of your website
Study your positioning in detail with tools such as Google Analytics, Semrush or Search Console to find out where you stand and what you can improve before or after the migration.
Make a backup
When it comes to SEO, it's better to be safe than sorry, so we suggest you back up everything before migrating your website, in case you need to revert to the previous version.
How changing web servers affects SEO
Check the status of your URLs
To follow this step, you need to obtain your website's sitemap and robots.txt. Analyze all the pages included in them, add up the pages you want to rank, and delete the ones you don't. Store the updated files to upload to your website after the migration.
Organize redirects
If you change the design or linking, study which redirection modality is essential for each case. Use 301 redirects if the links are permanent to preserve SEO. Keep multiple redirects and errors due to lost links at bay.
Check that the texts are in place
If you migrate your website due to a design change, check the correct structure of your nepal mobile phone number list content, such as the use of titles, subtitles, meta descriptions, alt attributes, etc., so that everything looks correct.
ux design
Test your website in a test environment
To avoid any uncertainty of failures, it is important that you test the changes. Keep an eye on the links, meta descriptions and keywords.
Make changes and check SEO status after migration
Use Search Console to examine and fix any issues that may be occurring on your pages, and measure traffic with any analytics program or app to verify that it is still the same site.
A crucial aspect
The location of your website host is not used for geotargeting. This means that search results in a particular location in the world should not be affected as a result of migrating website servers.
If you want your website to target users living in a specific location, you'll need to use the country code top-level domain or the correct programming in Google Search Console.
web-audit
← What are web stories? Are they useful for my business?Attribution models: what they are, why they are important, when to use them →
You may be interested
Analyze in detail the current situation of your website
Study your positioning in detail with tools such as Google Analytics, Semrush or Search Console to find out where you stand and what you can improve before or after the migration.
Make a backup
When it comes to SEO, it's better to be safe than sorry, so we suggest you back up everything before migrating your website, in case you need to revert to the previous version.
How changing web servers affects SEO
Check the status of your URLs
To follow this step, you need to obtain your website's sitemap and robots.txt. Analyze all the pages included in them, add up the pages you want to rank, and delete the ones you don't. Store the updated files to upload to your website after the migration.
Organize redirects
If you change the design or linking, study which redirection modality is essential for each case. Use 301 redirects if the links are permanent to preserve SEO. Keep multiple redirects and errors due to lost links at bay.
Check that the texts are in place
If you migrate your website due to a design change, check the correct structure of your nepal mobile phone number list content, such as the use of titles, subtitles, meta descriptions, alt attributes, etc., so that everything looks correct.
ux design
Test your website in a test environment
To avoid any uncertainty of failures, it is important that you test the changes. Keep an eye on the links, meta descriptions and keywords.
Make changes and check SEO status after migration
Use Search Console to examine and fix any issues that may be occurring on your pages, and measure traffic with any analytics program or app to verify that it is still the same site.
A crucial aspect
The location of your website host is not used for geotargeting. This means that search results in a particular location in the world should not be affected as a result of migrating website servers.
If you want your website to target users living in a specific location, you'll need to use the country code top-level domain or the correct programming in Google Search Console.
web-audit
← What are web stories? Are they useful for my business?Attribution models: what they are, why they are important, when to use them →
You may be interested