User Generated Content (UGC)

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User-generated content (UGC) is content created by someone who is not an official representative of your company. It can include social media posts from online influencers, a product review on a third-party website , or a video presentation created by a client:

An example of UGC.
Today's average consumer is marketing savvy. No matter uk business email list how much you claim your products are the best in the industry, buyers are unlikely to believe your biased opinion.

UGC is a different matter entirely. According to one study, 90% of consumers say UGC influences their purchasing decisions more than email marketing and search engine results .

You can generate UGC in many ways. These are two of the easiest.

1. Partnerships with third parties
Third parties include online influencers and blogs that accept products for review. Simply reach out to them to see if they'd be willing to partner with you.

2. Gifts to customers
Host a monthly giveaway just for customers. Allow one automatic entry, then offer customers the option to add another entry by submitting an image (lifestyle, product, etc.). We recommend using Rifapress to run this type of campaign.

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Once you have collected UGC, you can easily share it via Easy Affiliate Dashboard with your affiliate partners.