Requirements for trademarks
Posted: Sat Jan 18, 2025 8:43 am
For brands, there are very few eligibility requirements:
Publish your page in an eligible country
Follow Facebook and Instagram community standards
Follow the prohibited and restricted content policies
However, Meta is currently not accepting new pages or accounts as advertisers. That means you can only use the tool as an advertiser if you have already been accepted.
How to use Brand Collaboration Manager
While the program is on pause for brands, Meta is still accepting applications from new creators for Brand Collaboration Manager. Here's how to use it as a creator, and then also as a brand:
Use it as a content creator
The first step is to request access, so you need to go to Creator Studio and select the pages you would like to monetize from the top dropdown menu, then click Monetization in the left menu.
If your Page is eligible, you'll see the option to request access to the Brand Collaborations Manager. If you're not yet eligible, Creator Studio will show you the requirements you still need to meet. Once you have access, it's important to build your portfolio as a creator.
Click on the Portfolio tab in the top menu. This is the information brands will see when searching for potential creators to partner with. Complete the following sections:
Facebook Portfolio Overview: Your page description appears by default, but you can customize it.
Facebook Audience: Choose which of your audience metrics will be shown to potential brand partners.
Past Associations: Check the boxes for any past associations you would like to highlight in your portfolio.
Use it as a brand
Using Facebook Brand Partnerships Manager as a brand is about leveraging creator partnerships to grow your audience through trusted recommendations and authentic content .
Of course, you don’t want to partner with just any creator. Fortunately, Facebook’s Brand Partnerships Manager is specifically designed to help you find the creators who will have the most impact based on their audience.
You can search for new partners by hashtag, keyword, or creator name. You can sort by target audience and then filter by country, gender, age, and interests. You can also define the minimum and maximum number of followers you want in a creator partner.
When you first log in, you'll see recommended creators in case you're not sure what to look for. You can start building lists of creators you're interested in working with before reaching out to them.
This allows you to build up a long list of potential partners before narrowing it down iran mobile phone number list to the list of people you're actually targeting.
Everything you need to know about brand collaborations on Facebook
Benefits of a successful collaboration with a brand
As an influencer or content creator with a decent audience on Instagram or Facebook, collaborating with a brand will bring you more benefits than you can imagine.
Brand collaborations can increase your popularity and help more people get to know you.
If your followers see that a popular (or new) brand in your niche trusts you and deals with you
Brand collaborations can give you an idea of how to put new types of content in front of your followers. They will have the opportunity to interact with something new and fresh.
For brands, the benefits are also immense. User-generated content created by your audience is an incredible asset that every social media content creator dreams of having in their possession.
It helps build brand trust and awareness, increase engagement rates, grow profile, etc.
Publish your page in an eligible country
Follow Facebook and Instagram community standards
Follow the prohibited and restricted content policies
However, Meta is currently not accepting new pages or accounts as advertisers. That means you can only use the tool as an advertiser if you have already been accepted.
How to use Brand Collaboration Manager
While the program is on pause for brands, Meta is still accepting applications from new creators for Brand Collaboration Manager. Here's how to use it as a creator, and then also as a brand:
Use it as a content creator
The first step is to request access, so you need to go to Creator Studio and select the pages you would like to monetize from the top dropdown menu, then click Monetization in the left menu.
If your Page is eligible, you'll see the option to request access to the Brand Collaborations Manager. If you're not yet eligible, Creator Studio will show you the requirements you still need to meet. Once you have access, it's important to build your portfolio as a creator.
Click on the Portfolio tab in the top menu. This is the information brands will see when searching for potential creators to partner with. Complete the following sections:
Facebook Portfolio Overview: Your page description appears by default, but you can customize it.
Facebook Audience: Choose which of your audience metrics will be shown to potential brand partners.
Past Associations: Check the boxes for any past associations you would like to highlight in your portfolio.
Use it as a brand
Using Facebook Brand Partnerships Manager as a brand is about leveraging creator partnerships to grow your audience through trusted recommendations and authentic content .
Of course, you don’t want to partner with just any creator. Fortunately, Facebook’s Brand Partnerships Manager is specifically designed to help you find the creators who will have the most impact based on their audience.
You can search for new partners by hashtag, keyword, or creator name. You can sort by target audience and then filter by country, gender, age, and interests. You can also define the minimum and maximum number of followers you want in a creator partner.
When you first log in, you'll see recommended creators in case you're not sure what to look for. You can start building lists of creators you're interested in working with before reaching out to them.
This allows you to build up a long list of potential partners before narrowing it down iran mobile phone number list to the list of people you're actually targeting.
Everything you need to know about brand collaborations on Facebook
Benefits of a successful collaboration with a brand
As an influencer or content creator with a decent audience on Instagram or Facebook, collaborating with a brand will bring you more benefits than you can imagine.
Brand collaborations can increase your popularity and help more people get to know you.
If your followers see that a popular (or new) brand in your niche trusts you and deals with you
Brand collaborations can give you an idea of how to put new types of content in front of your followers. They will have the opportunity to interact with something new and fresh.
For brands, the benefits are also immense. User-generated content created by your audience is an incredible asset that every social media content creator dreams of having in their possession.
It helps build brand trust and awareness, increase engagement rates, grow profile, etc.