It is useful to insert a search bar inside the website

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10 – Internal research The user does not always find what he is looking for on the home page or on the landing page. This is because he is looking for something very detailed, which is not worth communicating in the space above the fold , or because our user experience of the opening space of the page is still poorly optimized (in this case, run immediately and reread the first point!).


For these and other cases, It is clear that this element is useful if and only if... it works well. If the search bar always returns 0 results, as I often see, forget it! Otherwise, it is a really valid support, which allows among other things to analyze what users search for on the website.


All you need is a small setting on your web investor phone number list analytics service (for example, Google Analytics) and you will be able to monitor and study the favorite search terms of your users. In addition to, obviously, providing an excellent web usability service .


Here we are at the end of our journey into website usability. In this article, I have explained how you can provide your target audience with the simplest, cleanest, and freshest navigation possible. We can summarize the ten points in two words: simple and intelligent.