#2: How to Create Effective Sponsored Message Ads on LinkedIn
Posted: Sat Jan 18, 2025 8:06 am
The key to an effective sponsored message is to write it as if it’s a personal finland email list message. Write in a conversational manner and maintain a friendly and authentic tone. Acknowledging the recipient's previous interaction with your content or website is a strategy that often works well.
For example, you could start with: "I noticed you were reading my content on [topic] and wanted to reach out to you..." This approach is especially effective for retargeting campaigns to get recipients excited about your The experience of the brand creates a sense of continuity.
Make sure you have a clear, valuable offer for your recipients. This can be a free consultation, evaluation, trial or demo. Offers should be specific and relevant to your target audience.
Finally, add a strong CTA. Use LinkedIn’s built-in CTA buttons to make it easier for people to take the next step. These buttons can lead users to landing pages, scheduling tools, or LinkedIn lead generation forms.
Note: LinkedIn operates on a pay-per-view basis, but there's an important caveat: you can only send messages to active users. This means that users will receive your messages when they are currently on the LinkedIn platform, usually as a popup if they are on desktop, or as a new message if they are in their inbox notify. This targeting of active users can help increase open rates for Sponsored Message ads.
Also note that these ads are limited to the LinkedIn platform. Unlike regular LinkedIn messages, for which users may be notified via email, Sponsored Message ads only appear within the LinkedIn environment.
For example, you could start with: "I noticed you were reading my content on [topic] and wanted to reach out to you..." This approach is especially effective for retargeting campaigns to get recipients excited about your The experience of the brand creates a sense of continuity.
Make sure you have a clear, valuable offer for your recipients. This can be a free consultation, evaluation, trial or demo. Offers should be specific and relevant to your target audience.
Finally, add a strong CTA. Use LinkedIn’s built-in CTA buttons to make it easier for people to take the next step. These buttons can lead users to landing pages, scheduling tools, or LinkedIn lead generation forms.
Note: LinkedIn operates on a pay-per-view basis, but there's an important caveat: you can only send messages to active users. This means that users will receive your messages when they are currently on the LinkedIn platform, usually as a popup if they are on desktop, or as a new message if they are in their inbox notify. This targeting of active users can help increase open rates for Sponsored Message ads.
Also note that these ads are limited to the LinkedIn platform. Unlike regular LinkedIn messages, for which users may be notified via email, Sponsored Message ads only appear within the LinkedIn environment.