Email Marketing Metrics
Posted: Sat Jan 18, 2025 7:32 am
These are the key metrics for email advertising.
Email Marketing Metrics
Source: shutterstock.com
The main subcategories of metrics in email marketing are:
Open rate (OR) is the percentage employment data paqckage ratio between the number of recipients who opened an email and the total number of people who received it.
Number of unsubscribes from email newsletters.
The ratio of the number of unsubscribes to the total number of people who received the letter.
Spam complaints – the number of complaints from recipients that the email is considered unwanted and ends up in spam.
Metrics for startups
The metrics in this category are used to evaluate the effectiveness of a page in the context of profitability and customer loyalty.
Start-up metrics subcategories:
Churn-rate – the percentage of customers who left the service over a certain period of time.
CAC (Customer Acquisition Cost) is the cost of attracting one new customer.
LTV/CLV/CLTV/LCV – income received over the entire customer life cycle.
Sales analytics involves collecting and analyzing information about the processes involved in conducting transactions, which is necessary for modeling and forecasting results. Such data allows for making appropriate management decisions, motivating sales departments and managers.
At a certain stage, analytics is related to the evaluation of metrics – calculated indicators based on measured data. Such information allows you to draw the right conclusions and make effective decisions in the field of sales management. As you have noticed, sales analysis includes many metrics, but we suggest taking a closer look at 17 of the most significant and widely used indicators.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's tar
Email Marketing Metrics
Source: shutterstock.com
The main subcategories of metrics in email marketing are:
Open rate (OR) is the percentage employment data paqckage ratio between the number of recipients who opened an email and the total number of people who received it.
Number of unsubscribes from email newsletters.
The ratio of the number of unsubscribes to the total number of people who received the letter.
Spam complaints – the number of complaints from recipients that the email is considered unwanted and ends up in spam.
Metrics for startups
The metrics in this category are used to evaluate the effectiveness of a page in the context of profitability and customer loyalty.
Start-up metrics subcategories:
Churn-rate – the percentage of customers who left the service over a certain period of time.
CAC (Customer Acquisition Cost) is the cost of attracting one new customer.
LTV/CLV/CLTV/LCV – income received over the entire customer life cycle.
Sales analytics involves collecting and analyzing information about the processes involved in conducting transactions, which is necessary for modeling and forecasting results. Such data allows for making appropriate management decisions, motivating sales departments and managers.
At a certain stage, analytics is related to the evaluation of metrics – calculated indicators based on measured data. Such information allows you to draw the right conclusions and make effective decisions in the field of sales management. As you have noticed, sales analysis includes many metrics, but we suggest taking a closer look at 17 of the most significant and widely used indicators.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's tar