Geolocation and mobile search

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Using the geolocation functions of smartphones allows you to improve the visibility of the hotel for customers who are nearby and looking for accommodation "here and now". Therefore, the presence of accurate map data and hotel coordinates on the site helps to attract mobile users.

Mobile searches are often associated with local queries. Optimizing for local SEO and focusing on this search feature allows you to attract guests who have already arrived in the city and are looking for a suitable place to stay.

Case example: promotion of a hotel website in St. Petersburg
Let's look at a real example of hotel website promotion. A medium-sized hotel in St. Petersburg sought the services of an SEO specialist with the task of increasing the number of online bookings.

To begin with, a full audit of the site was conducted, which revealed the absence of a mobile version, slow loading, violations in the URL structure and insufficient use of key phrases in the content. Based on the audit results, changes were made: the site was adapted for mobile devices, loading speed was improved, technical errors were corrected, and the content was updated with an emphasis on relevant queries.

Special attention was paid to local SEO. The hotel website was registered in popular local services, and information and reviews were actively managed. Work on improving the link profile included publications on tourist forums and portals, which contributed to the growth of the site's authority.

After a few months of operation, the level of traffic to the site increased significantly, and the number of online bookings doubled. This practice confirms that targeted SEO promotion is a powerful tool for increasing visibility and attracting customers in the hotel business.

Strategic content marketing planning
Developing a content strategy
Creating a competent content strategy for a hotel website involves regularly lebanon whatsapp number data publishing relevant and useful materials aimed at attracting and retaining the audience's attention. Planning should include a variety of formats: texts, photos, videos, infographics.

It is important to analyze the interests of the target audience and provide content that solves their needs and problems, whether it is information about local attractions or recommendations for organizing leisure activities.

Content distribution
Equally important is the distribution of the created content through various channels. In addition to posting on your own website, you should use social networks, press release platforms and blog platforms to widely disseminate information about the hotel and attract potential customers.

Joint promotions with travel and tourism partners can also be an effective way to maintain interest and improve your site's SEO position.