We are not referring to digital advertising or content focused on highlighting "how good you are," but rather to getting a person to understand how you can help them and to propose you to their superior as the best alternative on the market.
Content marketing strategy is another fundamental tool in B2B Digital Marketing. 80% of digital initiatives will never attract the attention of a B2B digital user due to the high saturation of channels.
Thanks to statistics, we know that said user reads up to taiwan telegram group link 13 pieces of educational and leadership content to help them make decisions.
within that 20% that does attract their attention, will depend on whether what you tell them solves a specific problem.
Therefore, digital visibility is understanding who I help, what they need at any given time and where they want us to connect.
Differentiation through sales tools ( Sales Enablement)
Everything explained so far represents a major change in the B2B/Industrial sales process and, more specifically, in the sales team.
The possibility that this user will focus on you
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