To prepare for this change, advertisers should:
Posted: Sat Jan 18, 2025 5:52 am
#6: Future Trends and Recommendations
Going forward, Zirker predicts Meta will continue democratic republic of the congo email list to move toward more automated, AI-driven solutions.
“Everything is going to be in the direction of Advantage Plus Audiences,” she explains. "After six months, most accounts will likely see the most success with Advantage Plus Audiences, and Facebook will likely start retiring some of the older audience features."
Start building historical data now by testing AI capabilities in their accounts. The more data Meta’s AI processes, the better it performs. Focus most of your efforts on creative development, as this becomes increasingly important as targeting becomes more automated. Develop robust systems to monitor lead generation and final conversion metrics, as these insights are critical to optimizing AI-powered advertising campaigns.
Keep testing new features as they come out, but keep a balance. As Zirker says, "What works in one account may not work in another. You have to be willing to test and adjust based on specific results."
Keep in mind that Meta’s AI capabilities are constantly evolving. A feature that may not work well today may become very effective in a few months. Regularly testing and re-testing functionality, and carefully monitoring the results, is critical to staying ahead of the curve in this rapidly changing environment.
Tara Zirker is the founder of Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads. She also runs Successful Ads Accelerator, a portable program that helps marketers launch and scale ads quickly. Get her free resource, The Anatomy of a Perfect Ad, at YourAdKit.com. Connect with Tara on Instagram.
Going forward, Zirker predicts Meta will continue democratic republic of the congo email list to move toward more automated, AI-driven solutions.
“Everything is going to be in the direction of Advantage Plus Audiences,” she explains. "After six months, most accounts will likely see the most success with Advantage Plus Audiences, and Facebook will likely start retiring some of the older audience features."
Start building historical data now by testing AI capabilities in their accounts. The more data Meta’s AI processes, the better it performs. Focus most of your efforts on creative development, as this becomes increasingly important as targeting becomes more automated. Develop robust systems to monitor lead generation and final conversion metrics, as these insights are critical to optimizing AI-powered advertising campaigns.
Keep testing new features as they come out, but keep a balance. As Zirker says, "What works in one account may not work in another. You have to be willing to test and adjust based on specific results."
Keep in mind that Meta’s AI capabilities are constantly evolving. A feature that may not work well today may become very effective in a few months. Regularly testing and re-testing functionality, and carefully monitoring the results, is critical to staying ahead of the curve in this rapidly changing environment.
Tara Zirker is the founder of Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads. She also runs Successful Ads Accelerator, a portable program that helps marketers launch and scale ads quickly. Get her free resource, The Anatomy of a Perfect Ad, at YourAdKit.com. Connect with Tara on Instagram.