product in the same category

[muniyaakter]

The recipe for truth : Ask for specific information about their past, never general opinions about their future. “Would you buy it?” is a bad question because everyone is insanely optimistic about what they will do in the future and most don’t have the nerve to say no to your face. Instead ask: “Have you tried a [category of your product] to solve the problem?” . Ergo, if you want to launch an app, you will ask if they have tried an app; if you want to launch a cream, you will ask about a cream, and so on.

Someone who has never tried a as the one you want to launch is unlikely uae consumer mobile number list to start now without a good investment in marketing. Therefore, never ask if they would pay for your idea, ask instead how much they have spent to solve the problem so far. Talk less, listen more : A rule of thumb, but only if you can recognize the value in emotional outbursts. Most people complain about a problem but do nothing to solve it. The impact of the problem is not strong enough to convince them to make an effort to solve it.

Of course, the purpose of marketing is also to educate the public to overcome this block, but in the validation phase of the idea you want to focus on the segment of the market already willing to change, actively looking for a solution, not on the one you want to push. The missing action : “They were interested, they loved the idea and they would have paid for sure” , a typical phrase from a marketer who reports the results of his interviews before realizing that, 6 months later, no one actually came to buy the product. Where did he go wrong? Right in the final part of the interview, where, after having established the validity of the lead, he let him go without offering him a clear commitment, an action that marks in his unconscious the interest in your product.