Essential Metrics for Any Digital Marketing Strategy

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Organic : The number of times non-promoted content is shown to network users.
Payments : number of times that paid or promoted content is shown as an advertisement to users.
Viral : Like reach, viral impressions are those produced through interactions between azerbaijan phone number resource platform users.
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What are key performance indicators and how to use them?
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But then, aren't paid impressions the same as paid reach?

Here it is necessary to be very careful not to confuse both concepts, since when an advertisement is shown, an impression will be produced when the ad is displayed on the screen but it does not take into account whether the user has seen it.

What does this mean?

Well, impressions count ads, on many platforms, that can appear to the user behind a window and when the person leaves the site.

For this reason, it is important to analyze this metric very carefully and find the "viewed impressions" that count those that are displayed in the foreground on the device.