Visual and emotional impact: keys to successful marketing.

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Did you know that guerrilla marketing has revolutionized the way companies promote themselves? With creative and low-budget strategies, this form of marketing has managed to capture the attention of millions of people around the world. From viral campaigns on social media to surprising interventions in public spaces, guerrilla marketing has become a powerful tool to generate visual and emotional impact on consumers.

A curious fact is that the term “guerrilla marketing” was coined by Jay Conrad Levinson in the 1980s, inspired by the tactics used by guerrillas in war. His aim was to highlight the importance of creativity and innovation in marketing strategies, especially for small businesses with limited budgets.

One of the keys to successful guerrilla marketing is the ability to surprise the target audience. By using unexpected places or unusual situations, brands manage to capture attention and create a lasting impact on the minds of consumers. In addition, the use of visual and emotional elements helps create a deeper connection with the audience, increasing the chances of them bc data brazil user list remembering the brand and taking action.

Do you want to discover more about the keys to successful guerrilla marketing? Read on to find out how this strategy can help your company stand out in an increasingly competitive market.


Introduction to Guerrilla Marketing: How to create a visual and emotional impact in your campaigns
Have you ever seen an advertising campaign that left you speechless? That's what Guerrilla Marketing seeks to achieve: to create a visual and emotional impact in your campaigns to capture your customers' attention in a unique and creative way.


Guerrilla Marketing is a strategy based on the use of unconventional resources to promote products or services. It is about thinking outside the box and surprising your audience with innovative and creative ideas.

One of the advantages of Guerrilla Marketing is its low cost compared to traditional strategies. You can achieve great results with a limited budget, as long as you have an impactful and well-executed idea.

Did you know that one of the most successful Guerrilla Marketing campaigns was carried out by the life insurance company MetLife? In their “Mother’s Day” campaign, they placed a giant mirror in a public square with a message that read: “The most important person in your life is here.” The campaign generated a great emotional impact on people and managed to convey the message of the importance of protecting our loved ones.