Loyalty marketing objectives

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Nowadays, consumers base their purchasing decisions on their values, that is, those brands that align with their thinking and seek to improve the environment and the community around them through their projects.

In this sense, companies have understood that loyalty marketing is, in itself, a armenia phone number resource satisfaction strategy that seeks to retain customers through adaptation to new values ​​that attract consumers, rather than just novel or well-priced products and services.

Now, loyalty marketing, as you may have guessed, has much more to do with adapting to the " triggers " that trigger the purchase decision in the minds of consumers than simply creating innovative goods.

Therefore, it is important to understand what the central purpose of this methodology is in order to understand how to carry it out.

Some of the clear and recurring examples of loyalty marketing are:

Identify consumers' interests and motivations to decipher their behaviors and consumption habits;
stimulate the purchase frequency of the current customer base;
create close, solid, relevant and personalized communication channels to improve customer service and attention;
optimize the lead prospecting or qualification process;