Where does your audience usually search for your products and services?
Posted: Sat Jan 18, 2025 4:51 am
3. P for Plaza
Some people have doubts about this pillar. In truth, perhaps the name is not very clear.
In English, Plaza is Placement , which, in a free translation for our area, can be understood as Placement in the market.
The point is that this is the one responsible, specifically, for how the customer afghanistan phone number resource reaches you, your products and services.
In our Havaianas example, these are the distribution channels.
The questions to help you define the position in the best possible way are:
In the case of physical establishments (point of sale), what are the specific types?
In the case of virtual and online establishments, which ones ( e-commerce , catalog, social networks )?
How can your company access the best and most effective distribution channels?
These answers, along with the study of other pillars, will help you define where and how your company should be accessible to consumers.
Sometimes we think that this part is less complicated, mainly because of the ease of setting up a virtual store.
Some people have doubts about this pillar. In truth, perhaps the name is not very clear.
In English, Plaza is Placement , which, in a free translation for our area, can be understood as Placement in the market.
The point is that this is the one responsible, specifically, for how the customer afghanistan phone number resource reaches you, your products and services.
In our Havaianas example, these are the distribution channels.
The questions to help you define the position in the best possible way are:
In the case of physical establishments (point of sale), what are the specific types?
In the case of virtual and online establishments, which ones ( e-commerce , catalog, social networks )?
How can your company access the best and most effective distribution channels?
These answers, along with the study of other pillars, will help you define where and how your company should be accessible to consumers.
Sometimes we think that this part is less complicated, mainly because of the ease of setting up a virtual store.