“As a new generation of smart and local Shopping campaigns,Performance Max is a new type of goal-based advertising campaign that helps you access all of your Google Ads inventory from a single campaign.. It’s designed to complement your other campaigns and help you find more customers who convert across all Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps.”
In other words, just like Universal Analytics (now discontinued and replaced usa numbers list by Google Analytics GA4 ), Google Smart Shopping campaigns have gone the way of the dodo. If you’ve run these campaigns in the past, Performance Max campaigns will fill a similar hole in your marketing strategy. But they should make it easier to reach potential shoppers throughout the customer experience (CX) journey . Of course, Google also promises that these campaigns will deliver the best of their machine learning and AI-powered bid optimization.
Google Ads with countdown
Scarcity, urgency, and anticipation are all evergreen elements in the digital marketing toolkit, but did you know that your Google campaigns can tap into these feelings with dynamic, customizable countdowns?
Whether you’re building customer interest before a deal begins or reminding them that they only have a limited time to buy, Google Ads offers options to include both regional and global countdowns in your responsive search ads. You can configure these variations to start running a specific amount of time before the countdown ends (usually 5 days by default).