What are the key benefits of using targeted email marketing?

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You can create customer segments using data your organisation holds about your customers, including purchase history, behaviours, cart abandonment, browsing history and more. So for example, if a particular segment has £100 of items in their shopping basket from a week ago, you could send them a targeted email offering email list france them 10% off or free shipping. Or, you could send an email to every customer in the last year who bought a certain product an email to let them know a new attachment or add-on is now available that will help with a specific problem or pain point.


We’ve already covered some of the benefits of using targeted email marketing above. But, there are plenty of benefits that mean it’s something you should definitely consider to improve the effectiveness, efficiency and ROI of your marketing strategy.

Here are 10 benefits of using targeted email marketing:

You’ll send more relevant content to specific audience segments that are more likely to appeal to what they like and need and may address pain points they’re already aware of.

Thanks to sending segments more relevant content, customers are more likely to engage, which improves the efficiency of your email marketing.



By sending them relevant content, your customer loyalty gets a much-needed boost, which can be hugely valuable to your business.

When your customers engage more, that means they’re also likely to spend more money, which increases your revenue.