When considering the wealth of data that needs to be collected and studied by retailers in order to remain competitive and successful, it’s no wonder that many businesses are turning to machine learning to help lighten their load. Apteco software can help with all of the above in a way that is guaranteed to optimise your campaigns and boost sales.
See the familiar names that Apteco have already helped with our retail analytics solution and book a free demo today.
By 2027, it’s expected that almost $18 billion of revenue will be generated as a result of email marketing. It’s a great way to send personalised communication to your customers that increases brand loyalty, raises average customer value and reduces churn.
But how do you do it? What’s the secret formula for landing an email in someone’s inbox and getting them to open it and engage rather than simply hit the delete button, or worse yet, unsubscribe.
To make sure you have your fair slice of the email marketing pie, the first step is to make sure you’re not just doing it, but doing it well. Anyone can send an email, but there’s a fine balance between frequency, personalisation and using strong calls to action which means your email marketing might not be as effective as it could be.