A short reminder of what personalisation in marketing is

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There’s no denying that customers prefer when brands connect with them using a personalised approach. Data from the Evergage Trends in Personalisation Report revealed that 99% of marketers believe that personalisation helps advance customer relationships. Similarly, a 2023 Report from Twilio found that 56% of consumers say they’ll become repeat buyers after a personalised experience.

Personalisation is the best australia whatsapp users way to ensure your message is seen through the mire. It’s also proven to increase engagement by as much as 60%, which is reason enough to take it seriously.

But more than this, personalisation makes for a far more positive overall experience, having an impact on the content you produce to drive more value. Now is the time to ramp up how you personalise your marketing efforts so you don’t lose out to your competitors. We’ll explore what you can do, and why, in detail below.


Personalised marketing, also called one-to-one or individualised marketing, is a strategy that focuses on individual customers by creating messaging, offers, products and services to suit the specific needs of individual customers. It creates a customer experience that ensures customers feel like more than just a number, and that your business values them enough to create customised marketing efforts.




Of course, the overall goal of personalisation in marketing is to increase engagement, satisfaction, loyalty and revenue, but it’s done in a way that makes the customer feel like they’re not simply part of a long list of customers receiving the same bulk email.