Burst by Shopify
Posted: Sun Dec 22, 2024 4:42 am
If you're hiring an agency or freelance writer, remember that they probably have a considerable number of clients on the side and are likely working with more than one. Because of this, they may not know exactly who your competition is and could create links on your site from your direct competitors.
Consider sharing a “do not link to these brands” list, and detailing your most active competitors. This can save you time in the future.
Examples of content you like
Many experienced copywriters will ask new clients to share examples of work they like. This could be content they've written, or content someone else has written on a blog. It could also be content from a direct competitor, or even from another online source that's not related to your industry.
Share at least one or two links to content you like, and then explain why you like the piece. Do you love it because of the tone or because it's research-heavy and stats-heavy? Do you think it contains good examples or case studies? Again, the more the writer knows, the better they can deliver what you expect to read.
Visual material
You can provide your copywriter with a list of stock image websites that you find relevant and let them choose the most suitable image for your post.
Consider the following websites
Unsplash
Pixabay
Shutterstock
iStockPhoto
Stocksnap
Depositphotos
Canva
Most stock image sites have filters to select the most relevant images. However, it is phone code philippines recommended that you use two or three word phrases to find the image closest to what you are looking for.
What format does a content brief need?
Formatting a content brief can seem a bit overwhelming, but the best thing you can do is break down the features of your text, piece by piece, into a shareable document.
It could be something like this:
Suggested title: How to write a content brief
Target word count: 1500-2000
Audience: Small businesses, marketers, mid-sized companies looking to start outsourcing marketing
Main keyword : content brief
You can use the structure and framework of the brief later on. You can then simply add new information as needed. Much of the information in the brief may remain the same, such as your audience information, your brand tone of voice, and the language.
Consider sharing a “do not link to these brands” list, and detailing your most active competitors. This can save you time in the future.
Examples of content you like
Many experienced copywriters will ask new clients to share examples of work they like. This could be content they've written, or content someone else has written on a blog. It could also be content from a direct competitor, or even from another online source that's not related to your industry.
Share at least one or two links to content you like, and then explain why you like the piece. Do you love it because of the tone or because it's research-heavy and stats-heavy? Do you think it contains good examples or case studies? Again, the more the writer knows, the better they can deliver what you expect to read.
Visual material
You can provide your copywriter with a list of stock image websites that you find relevant and let them choose the most suitable image for your post.
Consider the following websites
Unsplash
Pixabay
Shutterstock
iStockPhoto
Stocksnap
Depositphotos
Canva
Most stock image sites have filters to select the most relevant images. However, it is phone code philippines recommended that you use two or three word phrases to find the image closest to what you are looking for.
What format does a content brief need?
Formatting a content brief can seem a bit overwhelming, but the best thing you can do is break down the features of your text, piece by piece, into a shareable document.
It could be something like this:
Suggested title: How to write a content brief
Target word count: 1500-2000
Audience: Small businesses, marketers, mid-sized companies looking to start outsourcing marketing
Main keyword : content brief
You can use the structure and framework of the brief later on. You can then simply add new information as needed. Much of the information in the brief may remain the same, such as your audience information, your brand tone of voice, and the language.