And finally, be sure to analyse your efforts. Dive deep into your data, looking at metrics such as open rates, click-throughs and bounce rates on the emails you send, so you’ll know australia contact data what’s paying off and what changes you can make for better engagement.
Email automation can help you build and maintain your customer relationships which are integral to your overall marketing strategy. By automating your email marketing, you can get in touch with your potential and existing customers at the right time, with content that is relevant to them. This can help you boost your customer engagement and improve your ROI as a result.
Let’s say you’re a clothing retailer who’s looking to improve winter coat sales. You may have identified a significant number of customers interested in winter coats, who abandoned the item in their basket. You could use cart abandonment as the trigger for sending a follow-up email to customers, reminding them of the item, along with personalised recommendations of similar products that may interest them.
This automated personalisation is sure to give your conversion rate a boost while nurturing your customer relationships too by recommending products that appeal to their preferences. See? Not only are you saving time by automating your emails, but you’re also sending relevant emails at the right time to support your overall marketing strategy.