Anchor text: what they are and their importance for SEO

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Anchor text when linking URLs is a valuable strategy that you can use to your advantage, but to do so you should not overuse linked keywords and you should channel both the narrative and the naturalness of the text to generate good results.

Anchor text helps users and search engines decide whether a link is worth visiting. Some people waste the potential of this to improve ranking, while others try to abuse the system. However, sooner or later Google detects any kind of over-optimization and imposes penalties accordingly.

But don't worry, here you will learn what anchor text is and how to keep the content you offer natural and relevant without going overboard.

What is anchor text in SEO?
SEO anchor text , also known as anchor text, is the text that is visible in a link and that when doctors email list clicked on redirects to another site. In browsers, this text is usually blue and underlined by default, but this can be modified and each website decides how the links appear on its pages.

In HTML it would look like this:


And, within the content, you see it naturally like any link:

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Anchor text is meant to describe the content being linked to and entice users to click on it. But it's not just readers who benefit from this information; search engines also understand that the linked content is relevant because the URL and the text are related.

This concept applies to both internal links (within the same site) and backlinks (when other sites link to yours). Engines use the text of backlinks to understand how other sites view yours and, in turn, to understand what your content is about.

However, you can't control how other sites perceive yours or the text they link to you with, but you can make the SEO anchor text within your own website useful, descriptive, and relevant.

Now, if different sites find your content to be relevant to a certain set of terms, your page may even rank for those words, even if they don't appear in the text.