These are only a selection of AI tools for specific functions that marketers see as the most effective.
However, there are many more tasks that AI tools can help with usa mobile db such as content creation, audience research, customer journey mapping, influencer research, and sales automation.
Top tip: Bear in mind that AI tools like ChatGPT and Perplexity rely on prompts to provide you with the right information. Download our ChatGPT prompt guide to find out how to craft effective prompts.
I don't know what your dips and flows are during the day. That's the sort of thing that people should think about. Where are the bits I can add an extra 10% or 20%? "
- Clark Boyd, Co-Founder of simulation company, Novela
How can you create an AI digital marketing strategy?
You should approach creating an AI strategy like you would any other strategy.
It needs to be informed by the needs of your business and be leveraged to make your company and workforce more efficient and productive.
The ultimate goal of an AI strategy is to map out how the technology should inform and enhance your marketing activities across channels.