relying on the collaboration
Posted: Sun Jan 12, 2025 7:49 am
Promoting Crea International in the Brand Design and Retail Design universe Armando Giorgi CREA INTERNATIONAL is one of the most innovative Italian design studios specialized in Retail Design and Brand Design at an international level and creator of the “Physical Brand Design” design philosophy, successfully proposed throughout the world. Alberto Pasquini and Massimo Fabbro, founders and great “drivers” of Crea International, in 2007, reflecting on the enormous potential offered by online communication and web 2.0, decided to start the project of establishing a “ digital ecosystem ” CREA by of the new media agency Time & Mind .
The desire to grasp the novelties of the Internet world has led Crea International to germany telegram data enthusiastically adopt the strategy based on the concept of “ Digital Ecosystem ”, conceived and developed by Time & Mind. The success of the entire project was achieved thanks to the intense and accurate work of the team (composed of Massimo Giordani, Armando Giorgi, Tommaso Maggio, Paolo Chieregati) that identified the most effective channels and strategies. Both in the analysis phase and in the launch phase of the “ Digital Ecosystem ”, Time & Mind was able to grasp the profound identity of Crea International.
To better understand the meaning of the project, however, it is necessary to provide some methodological information on the approach used and on what we mean by "Digital Ecosystem". The starting point is the analysis of the evolutionary dynamics of computer networks and their ability to self-organize. The Italian physicist Ginestra Bianconi explained in mathematical terms how this behavior allows nodes of a network (website pages) to stand out in online searches and used a parameter to describe it whose name was borrowed from biology: "fitness". Also on the Web, as in all scale-invariant networks, fitness is defined as that mathematical parameter that indicates the ability of a node to annex new links and to compete with other nodes.
The desire to grasp the novelties of the Internet world has led Crea International to germany telegram data enthusiastically adopt the strategy based on the concept of “ Digital Ecosystem ”, conceived and developed by Time & Mind. The success of the entire project was achieved thanks to the intense and accurate work of the team (composed of Massimo Giordani, Armando Giorgi, Tommaso Maggio, Paolo Chieregati) that identified the most effective channels and strategies. Both in the analysis phase and in the launch phase of the “ Digital Ecosystem ”, Time & Mind was able to grasp the profound identity of Crea International.
To better understand the meaning of the project, however, it is necessary to provide some methodological information on the approach used and on what we mean by "Digital Ecosystem". The starting point is the analysis of the evolutionary dynamics of computer networks and their ability to self-organize. The Italian physicist Ginestra Bianconi explained in mathematical terms how this behavior allows nodes of a network (website pages) to stand out in online searches and used a parameter to describe it whose name was borrowed from biology: "fitness". Also on the Web, as in all scale-invariant networks, fitness is defined as that mathematical parameter that indicates the ability of a node to annex new links and to compete with other nodes.