Examples of the construction of the Osterwalder model by global companies
Posted: Sun Jan 12, 2025 7:49 am
Let's look at some examples of large-scale organizations whose activities are based on Osterwalder's business model.
IBM Business Model
The company is one of the leaders in the US IT industry, producing application solutions and technical equipment.
IBM Business Model
Source: shutterstock.com
Target audience segments:
500 largest US companies;
providers of health care shandong phone data and financial services;
educational and research organizations.
Value proposition:
offering unique digital products for large manufacturers and the state;
Ensuring high-quality treatment of patients in healthcare institutions through the use of modern technologies.
Distribution channels:
official website, webinars and offline events;
social media.
Interaction with the client:
IBM community and 24/7 user support;
chats with the operator and Watson bot;
e-mail.
Income Streams:
cloud solutions;
business services, business process setup;
IT consulting and financing.
Key partners:
Caco (ocean technology developer);
Klynveld Peat Marwick Goerdeler (business audit);
Twitter;
Apple;
Tencent (Chinese investment company);
Adobe;
Amazon;
Microsoft;
Oracle (software developer).
Key actions:
software solutions, cloud services;
hardware design and development;
application management and IT consulting;
logistics;
research.
Key resources:
employees;
hybrid cloud data structure;
brand reputation;
strong financial position;
intellectual property (patents).
Cost structure:
research and development;
marketing;
intellectual property;
salaries and benefits for employees;
rent, utilities, consumables, etc.
This model allows us to characterize IBM as a large-scale organization focused on cooperation with other market leaders. It independently deals with analytics and product development.
To maintain communication with clients, standard mechanisms are used - a bot and operators, email distribution and a large community that assists IBM in the process of onboarding new users.
The Best Buy Business Model
Osterwalder's business model is also used by The Best Buy, the largest chain of electronics stores in the United States.
Target audience segments:
tech enthusiasts;
homeowners and home improvement professionals.
Value proposition:
Enthusiasts can purchase a variety of technical devices;
Homeowners and repairmen are offered a “Smart Home” system, which includes many mechanisms for automating and protecting the home.
Distribution channels:
online store;
mobile application;
offline store.
Interaction with the client:
engagement and communication in social networks;
warranty service.
Income Streams:
sale of products;
maintenance of equipment;
additional warranties and protection plans.
Key partners:
suppliers and manufacturers;
distributors;
technology partners.
Key actions:
search and purchase of products;
sale;
customer service.
Key resources:
physical storage;
e-commerce platform.
Cost structure:
operating expenses (rent, salaries, housing and c
IBM Business Model
The company is one of the leaders in the US IT industry, producing application solutions and technical equipment.
IBM Business Model
Source: shutterstock.com
Target audience segments:
500 largest US companies;
providers of health care shandong phone data and financial services;
educational and research organizations.
Value proposition:
offering unique digital products for large manufacturers and the state;
Ensuring high-quality treatment of patients in healthcare institutions through the use of modern technologies.
Distribution channels:
official website, webinars and offline events;
social media.
Interaction with the client:
IBM community and 24/7 user support;
chats with the operator and Watson bot;
e-mail.
Income Streams:
cloud solutions;
business services, business process setup;
IT consulting and financing.
Key partners:
Caco (ocean technology developer);
Klynveld Peat Marwick Goerdeler (business audit);
Twitter;
Apple;
Tencent (Chinese investment company);
Adobe;
Amazon;
Microsoft;
Oracle (software developer).
Key actions:
software solutions, cloud services;
hardware design and development;
application management and IT consulting;
logistics;
research.
Key resources:
employees;
hybrid cloud data structure;
brand reputation;
strong financial position;
intellectual property (patents).
Cost structure:
research and development;
marketing;
intellectual property;
salaries and benefits for employees;
rent, utilities, consumables, etc.
This model allows us to characterize IBM as a large-scale organization focused on cooperation with other market leaders. It independently deals with analytics and product development.
To maintain communication with clients, standard mechanisms are used - a bot and operators, email distribution and a large community that assists IBM in the process of onboarding new users.
The Best Buy Business Model
Osterwalder's business model is also used by The Best Buy, the largest chain of electronics stores in the United States.
Target audience segments:
tech enthusiasts;
homeowners and home improvement professionals.
Value proposition:
Enthusiasts can purchase a variety of technical devices;
Homeowners and repairmen are offered a “Smart Home” system, which includes many mechanisms for automating and protecting the home.
Distribution channels:
online store;
mobile application;
offline store.
Interaction with the client:
engagement and communication in social networks;
warranty service.
Income Streams:
sale of products;
maintenance of equipment;
additional warranties and protection plans.
Key partners:
suppliers and manufacturers;
distributors;
technology partners.
Key actions:
search and purchase of products;
sale;
customer service.
Key resources:
physical storage;
e-commerce platform.
Cost structure:
operating expenses (rent, salaries, housing and c