What is an active offer: 10 tips for applying it in your real estate development company
Posted: Sun Dec 22, 2024 4:24 am
Understanding what an active offer is and how this type of prospect capture can boost your developer's ventures is important for building a successful path within the real estate market.
Understanding Industry 4.0 is essential for the development and application of marketing techniques aimed at the new consumer profile. However, some basic sales concepts in the real estate market still yield excellent results and, if aligned with new technologies, tend to be much more unshakable.
It all starts with communication, and knowing how to follow the tips I usa email leads present in this article can be the key to starting a good conversation with an active, efficient offer that leads the broker to convert the prospect into a client. Let's go!
Summary
What is an active offer?
How to structure an active offer?
How to get contacts for the active offer?
10 Tips for a successful active offer
What have you learned so far?
Do you already know CV CRM?
What is an active offer?
Active offer: image of a man with his back turned, holding a phone close to his ear. In front of him is a computer with the term "Sales invest" written on the screen.
Digital marketing has given developers immense visibility . A customer reads an ad on the internet and immediately gets in touch if they believe that what they are seeing is what they need at that moment. However, it is still the contact with the broker that turns the prospecting into a sale.
An active offer is a direct approach from the broker to the client, either by phone or via WhatsApp message. This is a proactive way of reaching out to prospects who have not shown interest in the project .
This method can have a high success rate if planned and presented correctly. This first contact with the potential customer is what determines whether the sales journey will begin and is a crucial step in structuring a relationship with the customer.
Furthermore, this recruitment process tends to bring many benefits to the construction company and its brokers. If the broker follows the steps of a real estate sales script, the performance and success of the call will be inevitable.
How to structure an active offer?
Investing in your company's marketing is, today, essential to closing sales , but some techniques such as actively offering properties through telephone calls still generate great results in the real estate market .
Like any sales strategy , an active offer can have consequences if not done correctly. Therefore, your sales team needs to plan approaches and follow a script that puts the broker in touch with the client at the right time and captures their attention.
When there is no plan for how this conversation will go, it is very likely that the persona will not become a customer, and depending on the tone of the approach and insistence, it can even cause a bad reputation for the developer or construction company.
Therefore, obtaining a structured process flow , exploring all available acquisition tools, developing a script for the service stage and working on communication are the essential tools for having a successful active offering structure .
So, how do you make a quality active offer? Start by researching contacts and studying their profiles and methods of approach. Using digital tools makes defining these searches more efficient and automated .
Understanding Industry 4.0 is essential for the development and application of marketing techniques aimed at the new consumer profile. However, some basic sales concepts in the real estate market still yield excellent results and, if aligned with new technologies, tend to be much more unshakable.
It all starts with communication, and knowing how to follow the tips I usa email leads present in this article can be the key to starting a good conversation with an active, efficient offer that leads the broker to convert the prospect into a client. Let's go!
Summary
What is an active offer?
How to structure an active offer?
How to get contacts for the active offer?
10 Tips for a successful active offer
What have you learned so far?
Do you already know CV CRM?
What is an active offer?
Active offer: image of a man with his back turned, holding a phone close to his ear. In front of him is a computer with the term "Sales invest" written on the screen.
Digital marketing has given developers immense visibility . A customer reads an ad on the internet and immediately gets in touch if they believe that what they are seeing is what they need at that moment. However, it is still the contact with the broker that turns the prospecting into a sale.
An active offer is a direct approach from the broker to the client, either by phone or via WhatsApp message. This is a proactive way of reaching out to prospects who have not shown interest in the project .
This method can have a high success rate if planned and presented correctly. This first contact with the potential customer is what determines whether the sales journey will begin and is a crucial step in structuring a relationship with the customer.
Furthermore, this recruitment process tends to bring many benefits to the construction company and its brokers. If the broker follows the steps of a real estate sales script, the performance and success of the call will be inevitable.
How to structure an active offer?
Investing in your company's marketing is, today, essential to closing sales , but some techniques such as actively offering properties through telephone calls still generate great results in the real estate market .
Like any sales strategy , an active offer can have consequences if not done correctly. Therefore, your sales team needs to plan approaches and follow a script that puts the broker in touch with the client at the right time and captures their attention.
When there is no plan for how this conversation will go, it is very likely that the persona will not become a customer, and depending on the tone of the approach and insistence, it can even cause a bad reputation for the developer or construction company.
Therefore, obtaining a structured process flow , exploring all available acquisition tools, developing a script for the service stage and working on communication are the essential tools for having a successful active offering structure .
So, how do you make a quality active offer? Start by researching contacts and studying their profiles and methods of approach. Using digital tools makes defining these searches more efficient and automated .