Improve your website speed
Posted: Sun Jan 12, 2025 7:06 am
Match internal anchor text to keywords
Many people get internal link text wrong. If you’re trying to rank for a category page like “Children’s Clothing,” don’t label your link as “Clothing (K-12).” This will confuse search engines and may not even make sense to your visitors.
Internal anchor text links should reflect your keyword strategy. Link to pages using the keywords you want your site to rank for in searches. These internal links should reflect common usage and tags that people understand.
Remove low-value links
As your website grows, make sure you’re directing people to your most important content. This includes content that targets competitive keywords, service pages, and best-selling products.
Over time, your internal linking structure may no longer serve you. As your website grows and you add more products and content, prioritize your most important pages. Review what those pages link to and remove those that no longer serve your purpose.
If your pages take too long to load, potential customers may become impatient and abandon your site in favor of a competitor’s.
Research from Google found that 53% of mobile users will leave a site if it takes longer than three seconds to load. Slow sites can also negatively impact sales. Nearly 70% of consumers say that page speed influences their decision to buy from an online retailer.
How do you ensure a fast website? There are two simple ways to improve loading times:
Monitor your site speed with Google PageSpeed. It automatically applies best practices to your pages and assets without requiring you to modify your content. It improves page latency and bandwidth usage by changing the resources on that page.
Stop uploading oversized images to your site. Large images brazil whatsapp data can cause slow loading. If you are using WordPress, there are plugins that can reduce the file size when you upload images, thus optimizing your images and making your site faster. Otherwise, use an image compressor like tinyPNG.
Research Your Competitors
Some people often skip this step of competitive research, but it’s crucial. You need to understand what other businesses are doing so you can stand out from your competitors. What products or services are hard to find in your area? How do your prices compare? If you discover what products or services already exist, you’ll be able to offer something unique.
Yes, millions of people shop on Amazon, but there are still some online businesses that succeed by offering something extra, like a great customer experience, personalized service, and/or helpful content. People will seek out quality small local businesses that provide excellent customer service and become loyal customers, regardless of price.
Many people get internal link text wrong. If you’re trying to rank for a category page like “Children’s Clothing,” don’t label your link as “Clothing (K-12).” This will confuse search engines and may not even make sense to your visitors.
Internal anchor text links should reflect your keyword strategy. Link to pages using the keywords you want your site to rank for in searches. These internal links should reflect common usage and tags that people understand.
Remove low-value links
As your website grows, make sure you’re directing people to your most important content. This includes content that targets competitive keywords, service pages, and best-selling products.
Over time, your internal linking structure may no longer serve you. As your website grows and you add more products and content, prioritize your most important pages. Review what those pages link to and remove those that no longer serve your purpose.
If your pages take too long to load, potential customers may become impatient and abandon your site in favor of a competitor’s.
Research from Google found that 53% of mobile users will leave a site if it takes longer than three seconds to load. Slow sites can also negatively impact sales. Nearly 70% of consumers say that page speed influences their decision to buy from an online retailer.
How do you ensure a fast website? There are two simple ways to improve loading times:
Monitor your site speed with Google PageSpeed. It automatically applies best practices to your pages and assets without requiring you to modify your content. It improves page latency and bandwidth usage by changing the resources on that page.
Stop uploading oversized images to your site. Large images brazil whatsapp data can cause slow loading. If you are using WordPress, there are plugins that can reduce the file size when you upload images, thus optimizing your images and making your site faster. Otherwise, use an image compressor like tinyPNG.
Research Your Competitors
Some people often skip this step of competitive research, but it’s crucial. You need to understand what other businesses are doing so you can stand out from your competitors. What products or services are hard to find in your area? How do your prices compare? If you discover what products or services already exist, you’ll be able to offer something unique.
Yes, millions of people shop on Amazon, but there are still some online businesses that succeed by offering something extra, like a great customer experience, personalized service, and/or helpful content. People will seek out quality small local businesses that provide excellent customer service and become loyal customers, regardless of price.