Why do you need a corporate identity?
Posted: Sun Jan 12, 2025 6:21 am
identity?
The corporate style of a company serves several purposes:
Helps the product stand out among similar products. This is necessary so that customers can immediately recognize the company's product on the display case and choose it.
It evokes positive emotions in people and encourages them to buy the product. This is an important function of the company's corporate identity, because even if the buyer tries to make a rational decision, his choice still often depends on feelings.
Corporate identity is a symbol of quality. If a brand has a good reputation, its logo will be associated with high quality, which will make people trust the company and recommend its products to others.
Style helps an organization convey its values and create a brand type. The image can be technological, eco-friendly, cozy, fashionable or brutal. Correctly selected visual elements emphasize the character of the company and its positioning in the market.
Corporate identity saves budget and time. Designers do not have to choose colors, fonts and design every time. Ready-made samples and instructions can be used immediately in projects, which simplifies team management and work with contractors.
Corporate identity unites a group and attracts new employees. By creating a corporate image that fosters a sense of unity and emphasizes shared values, a company can stand out from other employers by serving as a visible embodiment of its unique corporate culture.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can israel phone data guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153274
The main elements of the company's corporate identity
Let's consider what is included in a company's corporate style:
Logo
The logo is the most expressive and laconic symbol of the brand. It serves as the basis of the corporate style, setting the direction and character for all other visual elements.
A logo is what first attracts the attention of customers. It can exist in several variations. A logo is used in the design of accessories and advertising materials, such as business cards, signs, billboards. The use of a logo should be meaningful, and in some cases it can be effectively replaced by other elements.
Brand fonts
They help convey the character and uniqueness of a brand, making it easily recognizable. However, their importance is often underestimated, which leads to incorrect and ineffective use.
Brand fonts
Source: shutterstock.com
To create a corporate identity, three types of fonts are usually enough: one for the logo, another for advertising materials, and a third for Internet resources. It is important that the fonts are readable, combine well with each other, and match the logo.
For example, handwritten fonts convey a sense of trust, cursive fonts convey a sense of lightness, and fonts with straight letters are suitable for universal messages, but not for advertising unique products. Serif fonts look better in printed materials, and sans-serif fonts look better on web pages.
Elements such as the size of spaces and intervals, font size, the combination of uppercase and lowercase letters, and line length also play an important role.
The corporate style of a company serves several purposes:
Helps the product stand out among similar products. This is necessary so that customers can immediately recognize the company's product on the display case and choose it.
It evokes positive emotions in people and encourages them to buy the product. This is an important function of the company's corporate identity, because even if the buyer tries to make a rational decision, his choice still often depends on feelings.
Corporate identity is a symbol of quality. If a brand has a good reputation, its logo will be associated with high quality, which will make people trust the company and recommend its products to others.
Style helps an organization convey its values and create a brand type. The image can be technological, eco-friendly, cozy, fashionable or brutal. Correctly selected visual elements emphasize the character of the company and its positioning in the market.
Corporate identity saves budget and time. Designers do not have to choose colors, fonts and design every time. Ready-made samples and instructions can be used immediately in projects, which simplifies team management and work with contractors.
Corporate identity unites a group and attracts new employees. By creating a corporate image that fosters a sense of unity and emphasizes shared values, a company can stand out from other employers by serving as a visible embodiment of its unique corporate culture.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can israel phone data guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153274
The main elements of the company's corporate identity
Let's consider what is included in a company's corporate style:
Logo
The logo is the most expressive and laconic symbol of the brand. It serves as the basis of the corporate style, setting the direction and character for all other visual elements.
A logo is what first attracts the attention of customers. It can exist in several variations. A logo is used in the design of accessories and advertising materials, such as business cards, signs, billboards. The use of a logo should be meaningful, and in some cases it can be effectively replaced by other elements.
Brand fonts
They help convey the character and uniqueness of a brand, making it easily recognizable. However, their importance is often underestimated, which leads to incorrect and ineffective use.
Brand fonts
Source: shutterstock.com
To create a corporate identity, three types of fonts are usually enough: one for the logo, another for advertising materials, and a third for Internet resources. It is important that the fonts are readable, combine well with each other, and match the logo.
For example, handwritten fonts convey a sense of trust, cursive fonts convey a sense of lightness, and fonts with straight letters are suitable for universal messages, but not for advertising unique products. Serif fonts look better in printed materials, and sans-serif fonts look better on web pages.
Elements such as the size of spaces and intervals, font size, the combination of uppercase and lowercase letters, and line length also play an important role.