Why are technical SEO and UX also important?
Posted: Sun Jan 12, 2025 5:01 am
One area that Google and Bing are focusing on is site speed. We’ve talked about this before, and it’s worth mentioning again. Sites that are slow to load will be at a disadvantage armenia phone data when it comes to getting higher rankings in the SERPs. This isn’t something that will result in a manual penalty or cause your site to be de-indexed, but it can lower your rankings and increase your bounce rates.
Google aims to provide the best results for a search query. There are many factors involved in how Google arrives at these results. Quality content is always vital, as are natural backlinks. UX ranks right up there, as overall quality is becoming the most important factor in the search engine world.
Let's say people visit a website and immediately leave. If so, that's an indicator to search engines that the site isn't providing a good user experience in one form or another. It could be something as simple as the content not being what the visitor expected to find, the site looking like a confusing mess, and too slow to open.
Every website owner needs to look at their website from a visitor's perspective to tweak, test, and make design changes or adjustments that will improve the user experience.
Technical SEO and UX helps with the overall SEO and ranking performance of your site. It also adds to the user experience because the website works properly and delivers the promised content discovered in the search results.
Technical SEO can cover things like:
The site's initial interaction with the SERPs
Overall quality and relevance of the landing page
Page loading speed
Google aims to provide the best results for a search query. There are many factors involved in how Google arrives at these results. Quality content is always vital, as are natural backlinks. UX ranks right up there, as overall quality is becoming the most important factor in the search engine world.
Let's say people visit a website and immediately leave. If so, that's an indicator to search engines that the site isn't providing a good user experience in one form or another. It could be something as simple as the content not being what the visitor expected to find, the site looking like a confusing mess, and too slow to open.
Every website owner needs to look at their website from a visitor's perspective to tweak, test, and make design changes or adjustments that will improve the user experience.
Technical SEO and UX helps with the overall SEO and ranking performance of your site. It also adds to the user experience because the website works properly and delivers the promised content discovered in the search results.
Technical SEO can cover things like:
The site's initial interaction with the SERPs
Overall quality and relevance of the landing page
Page loading speed