Categorization of products plays an important role in product merchandising. A customer looking for shoes is unlikely to look at a display of underwear.
Therefore, the goods should be distributed in such a way that each category is in its place. For example, it is better to place accessories separately from home clothes.
If the store's assortment is limited, you can create subgroups within one category. For example, more expensive bags can be separated from budget models, or, for example, leather goods can be separated from fabric ones. Another solution is to distribute by brand or by type of product.
Dividing goods into groups
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It is important to consider that adjacent chile phone data categories should complement each other. For example, it would be logical to place light bulbs next to lamps, and hats, gloves and scarves next to jackets.
This approach not only simplifies the search, but also increases the average bill, since the client can immediately purchase all the necessary goods while being in one area.
In addition, the combination of lesser-known brands next to popular ones also helps to increase interest in them. When a customer comes for a well-known product, he involuntarily notices the products located nearby, which helps to increase sales of lesser-known, but profitable for the store brands.
Organization of customer movement direction
Most people are right-handed, and when entering any room, they tend to intuitively turn to the right, moving counter-clockwise.
This behavioral pattern is used in merchandising to guide customers through the retail space along the most productive route.
An example is the classic supermarket layout: the entrance is usually on the right and the exit is on the left, forcing customers to walk through most of the store. This route encourages customers to look for additional items on their way to the checkout, increasing the likelihood of making unplanned purchases.
Using this principle, organize the movement in the store so that customers pass in a counterclockwise direction. Provide routes that exclude short and direct paths to the exit. Proper organization of space according to the principle "To leave, go around the entire store" contributes to the fact that customers pay attention to more products, increasing the volume and amount of purchases.
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